New York Festivals AME Awards has announced its 2020 finalists. Brands achieving finalist status include Dove, BMW, McDonalds, Wendy’s, Guinness, New Balance, Singapore Airlines, Doritos, Lexus, Volkswagen, Spotify, UNICEF, Becks and Virgin Atlantic.

In 2020, AME added new categories to its competition roster including Purpose Driven Brands and Experiential Marketing. Finalists within those categories include:

• The Ramadan campaign that didn’t launch in Ramadan by FP7 McCann MENAT for Jawwy

• Moguls in the Making by Ally Financial for Ally,
• The Force of Love by ADK Taiwan for 7-ELEVEN Taiwan CSR
• Here for Good by TBWA Singapore for Standard Charter
• Road to Coachella by Mirrored Media for BMW.

Creativity for Positive Impact finalists include:

• Viva La Vulva by AMVBBDO for Libresse
• The Sending Machine by Publicis Sapient for First Love Foundation

• Backpack Graveyard by UNICEF
• #UnravelHate by Zulu Alpha Kilo for Peace Collective

• LIFEBOAT – The Experiment by Serviceplan Germany for Sea-Watch
• Toys by TBWA\Santiago Mangada Puno for Safer KidsPH
• #HopeThroughTheNight by TBWA Singapore for Samaritans of Singapore (SOS).

Australia’s finalists are:

VMLY&R Sydney, McPickle: our most successful social moment, without spending a cent, for McDonald’s

Affinity, Building a big brand from Little Adventures for Tourism Central Coast (x4)

Affinity & Limehouse: The Central Coast comes out of the shadows

The US is leading the finalists with 29 entries, followed by Germany with 23, China, South Korea, and the United Kingdom with 9 finalists each. Canada has 8, United Arab Emirates 6, Australia 5 and Singapore 4. Austria, Denmark, Philippines, and Taiwan have 2 finalists each. India and Turkey have 1.

View all 2020 AME Awards Finalists here.

Read the grand jury POV interviews here.