The New York Festivals’ NYF Health Awards (formerly the Global Awards) is open for entries. The newly launched awards will continue New York Festivals history of celebrating excellence in healthcare, wellness, and pharmaceutical advertising.
NYF Health launches with updated competition categories that mirror the current trends within the healthcare advertising industry. These groups will spotlight future-driven work created for both health and pharma clients. The Future Now Category Groups will applaud break-through innovation in altered reality, best innovation, decentralized tech, and generative creative.
NYF Health will also unveil two new awards for 2023. The New York City Award will honour advertising that captures the cutting-edge vibe of New York City, and The Global Award will celebrate innovative ground-breaking work that has run in at least six different international markets and epitomises the legacy of work awarded in NYF Health’s predecessor, the Global Awards.
NYF Health Awards executive director, Scott Rose, will be supported by Ogilvy Health New York’s chief creative officer, Adam Hessel.
“The first thing we looked at was the name NYF Global Awards. Anyone reading New York in the name is acutely aware of the panache it brings so it made sense to leave the Global Awards part behind and re-brand with the existing equity of New York Festivals, while adding Health. I have always seen the NYF’s as one of the big players. Using the equity of the NYF name for the Healthcare & Pharma show will help make the brand that much stronger,” Hessel stated.
“Adam’s creative and strategic approach to the healthcare industry provided valuable insights,” Rose commented. “We’re poised to honour leading-edge work that reflects the exhilarating state of Healthcare and Pharmaceutical advertising and marketing today.”
“When you consider all creative output with that lens, it increases the potential for us to grow together. Supporting the really wonderful Healthcare & Pharma work out there means more great creative work to come in the future and NYF is a part of that,” Hessel added.
Hessel will also lend his world-class reputation and industry perspective to the NYF Health Jury as Executive Jury President. He will ensure the awards maintain the highest standards and celebrate not just the best of the best work today but will also set the bar for how future creative work will be evaluated.
All entries into NYF Health will be judged by an international online Grand Jury and the in-person Executive Jury. Both juries will be populated by award-winning industry experts and thought leaders from around the globe.
NYF Health will soon announce the NYF Health DE&I Advisory Board. This panel of healthcare marketing and advertising leaders will guide the competition efforts to bring diversity, equity, and inclusion to all facets of NYF Health’s juries and initiatives. The Advisory Board will support and ensure that DE&I work from agencies around the globe is recognised and rewarded.
Find competition’s rules and regulations here. Find the complete category roster here.
The final deadline to enter the 2023 NYF Health Awards is March 3, 2023.
