New York Festivals Health Awards has announced the 2025 competition shortlist. The shortlisted entries were determined by the NYF Health Awards Shortlist Jury, composed of 178 distinguished healthcare and pharma creative leaders. Entries advancing represent global markets including Germany, the United Kingdom, Denmark, the Dominican Republic, Sweden, France, Italy, India, Spain, New Zealand, Slovenia, Switzerland, Australia, UAE, and Venezuela, highlighting the global reach of healthcare and pharma advertising.

“NYF Health is excited to unveil the 2025 Shortlist, featuring standout campaigns from agencies across North America, Europe, the Middle East, Asia, and beyond,” stated Jennifer Vizina, executive director of NYF Health Awards. “We thank our global Shortlist Jury for their expert judging of this exceptional work. These globally diverse entries showcase creative excellence and impact that resonate with audiences and healthcare professionals worldwide, setting the stage for an inspiring Executive Jury deliberation.”

Shortlisted campaigns were a mix of creativity and strategy, including humour, animation, augmented experiences, influencer collaborations, brand partnerships, sound and music design, integrated campaigns, live activations, radio, out-of-home, podcasts, and more.

Results overview:

US Agencies
For 2025, leading US agencies topped the shortlist with bold, high-impact campaigns. Standout agencies include FCB Health New York (an IPG Health Company), Digitas Health, Grey NY, GSW (Powered by Syneos Health), Humancare (an IPG Health Company), DeVito/Verdi, McKinney, Fusion92, Rise and Run, Publicis Health, Mosaic Group (an IPG Health Company), Tessa Films, Publicis LeOne, Neon (an IPG Health Company), The Considered, 21 Grams, Inizio Evoke, and Pfizer, dna Communications/Weber Shandwick, and Wildtype Health.

Canadian Agencies
Canadian agencies also made an impressive showing, with powerhouse Klick Health Canada securing the second-highest number of shortlisted entries. Additional Canadian work advancing to the Executive Jury round includes entries from Tank Worldwide and Novo Nordisk, Video & Live Production.

Global Agencies
Forward-thinking entries from top global agencies also earned shortlist recognition. These include Serviceplan Germany, IPG Health Germany, Pages BBDO Dominican Republic, SAMY Spain, V-ROK Communications Network India, FCB Health Vybe (an IPG Health Company) Italy, Publicis Middle East, McCann Health London (an IPG Health Company), McCann Paris, Novo Nordisk, Video & Live Production Denmark, Showpony Australia, Foundation for Health and Mind Development Switzerland, Motion Sickness New Zealand, and Dentsu Creative France.

View the NYF Health Awards 2025 Shortlist here. 

All shortlisted work advances to the face-to-face Executive Jury sessions. Final award levels will be determined by two distinct NYF Health Awards Executive Juries: the Health & Wellness Executive Jury, chaired by Allison Ceraso, chief creative officer of Digitas Health, and the Pharma Executive Jury, led by Kathleen Nanda, chief creative officer of FCB Health New York, an IPG Health company.

Trophy-winning campaigns of the 2025 NYF Health Awards will be announced on December 4, 2025.

Look for insights from the Executive Jury members in the weeks to come in the weekly NYF Health emails. [Subscribe on the NYF homepage]

Find more information on the 2025 NYF Health competition here.