The New York Festivals 2024 NYF Health Awards is open for entries. It will once again hold live, face-to-face executive jury sessions in New York City, with two separate executive juries who will judge Health & Wellness and Pharma. Susan Perlbachs, chief creative officer for Eversana Intouch, will lead the Health & Wellness Jury, and Bruno Abner, former chief creative officer for McCann Health New Jersey, will head the Pharma Jury.
It has also unveiled a newly introduced category that will spotlight AI-Driven Creativity, recognising outstanding work that uses artificial intelligence to create innovative and compelling content.
“NYF Health is honoured that these esteemed healthcare industry leaders will lead the 2024 Executive Jury panels,” stated Scott Rose, president, New York Festivals Advertising Awards Competitions. “With their extensive years of leadership experience and astute creative insights, you can trust that every campaign will undergo thorough and impartial evaluation, ensuring that only the most deserving work will receive the prestigious NYF Health trophy.”
Susan Perlbachs was chosen for her 20+ years of experience in healthcare, marketing, and the digital realm and her fresh, relevant perspective for inspiring teams in delivering highly effective creative for both US and global brands, targeting healthcare professionals and consumers. She has worked on global and US launches across major therapeutic areas, including professional, direct-to-consumer, and direct-to-physician campaigns. Notable work includes campaigns for EpiPen, Pradaxa, JDRF, Nuvigil, Atrovent, and Novartis Animal Health.
“Though it’s named New York Festivals, it’s a celebration of work that knows no boundaries. New York Festivals is a global show that transcends the city skyline to illuminate creativity worldwide. It’s a show near and dear to my heart-and I’m honoured to serve as the Health & Wellness Jury President,” she stated. “New York Festivals Health Awards brings together the brightest, most creative minds in our industry to recognize the best in health and wellness communications. It’s a privilege to lead the jury and honour work that genuinely makes a difference in people’s lives.”
Bruno Abner will preside over NYF Health’s Pharma executive jury. He is the former chief creative officer for McCann Health New Jersey and continues to elevate the creative landscape of healthcare. In 2023 Abner’s bold and campaign, House Rules, for client Phexxi was awarded Best of Show.
With over 20 years of professional experience, Bruno’s leadership has been instrumental in orchestrating award-winning campaigns that redefine industry standards. His portfolio contains an impressive array of over 80 brands spanning all therapeutic areas. Throughout his remarkable career, he has consistently delivered impactful, real-world solutions for pharmaceutical clients that have earned numerous global awards.
“Serving as the pharma jury chair at the NYF Health Awards is both an immense honour and a significant responsibility. Being in this position is such an exciting, remarkable opportunity to celebrate the creativity, the people, and the overall global creative community in healthcare advertising. NYF has a paramount importance in further propelling the Pharma/Health/Wellness categories forward, and I’m delighted to contribute to this ongoing evolution with a jury that focuses on integrity and recognizes the industry’s best work,” he commented.
“We are excited about our jury chairs who will partner with the NYF Health Awards juries to ensure the most deserving and ground-breaking global work is recognized and awarded,” stated Jennifer Vizina, executive director, New York Festivals Health Awards.
Adam Hessel and the creative team at Ogilvy Health NA have designed the campaign for the 2024 NYF Health Awards for the second consecutive year.
NYF Health live Executive Jury sessions will take place in April 2024 in New York City.
Find more information on the 2024 NYF Health competition including rules and regulations, and categories and to enter here.
