NYF and purpose agency, StrawberryFrog, have launched a new series, Purpose Haze, to de-fog purpose. In the new series host, StrawberryFrog founder and chief executive officer, Scott Goodson, talks with leaders at the forefront of purpose-driven companies.
The first episode features Ramon Soto, SVP, chief marketing and communications officer at Northwell Health, the largest and most highly regarded healthcare provider system in New York. They examine purpose within the health & wellness marketing world, how Northwell activates purpose, and creates value for their clients, connecting with consumers about issues that affect them, and how purpose-driven marketing allows Northwell to successfully expand market share.
In the interview, Ramon Soto, a bold innovator known for challenging the status quo in the healthcare space, explores the impact of Northwell Health’s purpose driven movement work created by StrawberryFrog. Recent campaigns, part of the Raise Health movement, include Ferocious Tiger, the non-political spot discussing unlocked guns in the home, Breaking the Mold created for the Katz Institute for Women’s Health to rethink the healthcare journey of women, and integrated communications platform, Heal, focusing on the importance of children having a voice and the commitment of Northwell’s paediatric team to help kids feel empowered.
Scott Goodson has advised CEOs, CMOs and leaders of some of the top companies across the globe on strategy. These include ASICS, Emirates Airline, Google, Heineken, Jim Beam, Mahindra, Mercedes, Northwell, P&G, PepsiCo, Truist, and Walmart.
“We’re honoured that Scott Goodson has brought to the forefront these impressive marketing innovators who understand the importance of activating brand purpose strategies and its profound ability to connect with consumers,” stated Scott Rose, president, New York Festivals Advertising Awards Competition. “We look forward to upcoming episodes that will continue to shine a light on purpose driven marketing.”
Find more information about the 2023 New York Festivals Advertising Awards here.
