The winners of the New York Festivals Midas Awards for the World’s Best Financial Advertising have been decided. There was a 12% increase in entries this year. 1 Grand Midas Award, 56 Midas Gold Ingots, 114 Midas Silver Ingots, and 144 Finalist Certificates were awarded.

• Futurelite won the Grand Midas Award for The Bellboy for Credit Suisse. The campaign illustrates via analogies about why the hotel director needs the lease for a new elevator and how he can get it done through Credit Suisse. The BellBoy, which was made on a limited budget, also won 4 Midas Gold Ingots.

“It is very pleasing that our campaign for Credit Suisse and its history was so well received at the Midas Awards. The boldness shown by the Credit Suisse Marketing team is unparalleled. Once again it is the bold who win. Once again, we see that story telling is the key,” stated Claudio Catrambone, director, Futurelite Switzerland

• McCANN Worldgroup Poland won 7 Gold Ingots for Business Facelift for Mastercard. The agency conducted a stunt to change the signboards on the busiest streets in Warsaw. In addition, a competition was launched to which gave those who used Mastercard technologies the opportunity to win a makeover for their storefront.

https://vimeo.com/293296435

• King James Group Johannesburg South Africa’s Father’s Share for client, Allan Gray, also won 7 Gold Ingots for its story of a South African boy learning the value of long-term investing from his father.

• King James South Africa won 4 Gold Ingots for client, Sanlam, with campaign Conversations with Yourself, which brought to life the feeling of speaking to your older or younger self about the life you’ve lived; 2 Minute Shower Songs, an album that urged people to cut down on their water consumption; 200 Years Old, an audio docudrama set in 2218 telling the story of a woman born in 2018 becoming the first human being to reach 200 years of age; and Lives of Grace, for Sanlam’s My Choice Funeral Plan, an interactive mobile drama demonstrated the importance of wise decision making and the its impact later in life.
• TJ Worx Thailand won 6 Gold Ingots for client Krungthai Bank – 5 for HI-SA-TI Brand, a line of fashion products with memorable product names made of phrases that people might say before making a purchase. This was designed to raise people’s awareness about financial literacy and to be more responsible when it comes to their spending/shopping habits. The agency also won 1 Gold Ingot for The MV That Knows Where You Are.

• McCann New York scored 4 Midas Gold Ingots for Mastercard – 3 for You Can’t Judge a Book and 1 for Charlie’s Perfect Pitch.

• McCann XBX won 3 Gold Ingots for OppenheimerFunds – 2 for Global Campaign and 1 for 5 Senses/Get Smart/Cowboy.
• R/GA Sao Paulo’s online mobile game, Swamp or Lollapalooza, won 2 Gold Ingots

In the Midas Report, which is based on Midas results, 

Agency rankings are:

1. McCann New York
2. Grey Group Hong Kong
3. FCB Africa (Pty) Ltd
4. McCann XBC

5.=       King James Group Johannesburg and McCANN Worldgroup

6. CJ WORX
7. Mortimer Harvey
8. Groupe Connect
9. MullenLowe

10.=     Futurelite AG and King James

Network rankings are:

1. McCann Worldgroup
2. Publicis Worldwide
3. King James Group
4. Grey Group
5. MullenLowe

1. Mastercard
2. HSBC
3. OppenheimerFunds
4. Allan Gray
5. Krungthai Bank
6. Citi
7. Absa Corporate and Investment Banking
8. State Street Global Advisors
9. Bank of America
10. Nuveen

View all the Midas Awards winners here. 

View the Midas Report here.