New York Festivals Advertising Awards has joined forces with Scott Goodson, CEO of StrawberryFrog again, for the latest episode of the thought-provoking content series, Purpose Haze.
In the joint venture series host, Scott Goodson, interviews prominent industry trailblazers leading purpose-driven companies to demystify purpose and finesse purpose-driven marketing.
In the newest Purpose Haze episode, Scott and Chip Walker, partner, and head of strategy at StrawberryFrog uncover insights that pierce through the purpose haze. They delve into their book, Activate Brand Purpose, explore Movement Marketing, reveal findings from the extensive Purpose Power Index study (measuring brand purpose perceptions), and show brands that excel in embodying brand purpose.
StrawberryFrog is known for its innovative Movement Marketing approach, that guides brands in crafting actionable purposes and generating profound brand concepts that resonate deeply.
Before joining StrawberryFrog, Chip Walker worked with top-tier agencies and corporations, establishing himself as a top tier brand strategy practitioner with a profound grasp of market research and consumer insights. He initiated a full-service consumer insights company that catered to clients such as Walmart, Xerox, Mercedes, Credit Suisse, and SunTrust. Additionally, through his own successful brand strategy firm, Chip Walker, Inc., he led pitches for global agencies like McCann and Inventiv Health, as well as research and brand strategy projects for well-established clients, including media conglomerates such as Meredith and Bloomberg.
“We’re thrilled to collaborate with Scott Goodson and StrawberryFrog on this series, which provides compelling insights into the art of activating brand strategies with a purpose that goes beyond mere profit. Purpose Haze showcases the minds and strategic practices of modern marketers deeply engaged in purpose-driven work,” stated Scott Rose, president of New York Festivals Advertising Competitions.
Purpose Haze partner, Scott Goodson, is a trusted strategy advisor for CEOs, CMOs and leaders of some of the world’s top companies such as ASICS, Emirates Airline, Google, Heineken, Jim Beam, Mahindra, Mercedes, Northwell, P&G, PepsiCo, Truist, and Walmart.
View episode 3 of Purpose Haze here as well as Episode 1 with Ramon Soto, senior vice president, marketing and communications officer for Northwell Health and Episode 2 featuring Vinoo Vijay, executive vice president, chief marketing officer for Truist. Stay tuned for more upcoming episodes of Purpose Haze.
Find more information about the New York Festivals Advertising Awards here.
