NYF’s Advertising Awards 2023 is open for entries. Bianca Guimarães, partner and executive creative director at Mischief has been chosen as Executive Jury President. She is celebrated within the industry as a creative maverick with a reputation for risk-taking work and will ensure that the face-to-face Executive Jury sessions will be led with an atmosphere of creative collaboration and thoughtful examination.
During her tenure at BBDO, Bianca was behind the Emmy-winning, Back-to-School Essentials, for Sandy Hook Promise. Known for culture-creating work, Guimarães was one of the creative minds behind Thinx’s first national TV commercial, MENstruation, that reframes menstruation and The Epidemic, a campaign in which she worked-hand-in-hand with Monica Lewinsky, exposes the tragic unseen epidemic of cyberbullying. During the summer of 2020, Bianca left BBDO to launch a new creative agency. Guimarães joined Mischief as a founding partner and executive creative director, and within a few months her work had made global noise.
She has more than 100 international awards to her name, including three Emmy nominations. Guimarães was most recently recognized as one of Campaign US’ Female Frontier honorees and listed as one of Ad Age’s 2021 Leading Women. In 2012, 2014, 2015, and 2016 Guimarães was named one of Business Insider’s 30 Most Creative People in Advertising Under 30 as well as earning a spot on the Adweek Creative 100 list, and The Drum’s 50 Under 30.
“New York Festivals is thrilled that Bianca is on board as Executive Jury President. As a member of the Executive Jury in 2022, her standout creative experience and perspective was truly an asset. As 2023’s Jury President, Bianca’s leadership style will foster an atmosphere of collaboration and thoughtful deliberate discussions,” stated Scott Rose, president, New York Festivals Advertising Competitions. “Bianca’s creative vision is globally recognized, and her disruptive wide-ranging ideas coupled with her deep understanding of culture challenges the norm and consistently delivers provocative work for prominent brands.”
“The best work in the world is what brought me to New York City, and the best work in the world keeps me here today. There’s something about the spirit of a true new yorker and the hurdles people are faced to overcome to make it here. That grit, determination and inspiration are reflected in the winning work at this festival. That’s why I’m so excited to be judging. That, and the fact that now I guess I can say I’m an official New Yorker,” Guimarães stated.
David Sable co-founder & partner at DoAble, former global chief executive officer of Y&R and host of NYF’s Creativity From The Other Side will continue his engaging in-depth interviews for 2023.
The latest episode of NYF’s flagship video series, Creativity From The Other Side with David Sable, features an interview with Bianca Guimarães. It explores her career, the formation of Mischief, and the importance of “what if questions”, finding champions, fear vs. lack of trust in what you pitch clients, and much more.
The 2023 Executive Jury and Grand Jury panel selection process are in progress. Executive Jury sessions will convene May 2023.
The New York Festivals Advertising Awards competition receives entries from more than 60 countries and is judged by more than 400 members of NYF’s Executive Jury and Grand Jury, who collectively cast their votes to select the year’s trophy-winning work.
The deadline to enter the 2023 New York Festivals Advertising Awards is May 26, 2023.
Find more information on categories, rules and regulations, review the 2023 entry guide and enter here.
