New York Festivals 2020 AME Awards for the World’s Best Advertising and Marketing Effectiveness are open for entries. The awards that applaud work that works have been working hard to make this year’s event especially remarkable.

With executive director, Gayle Mandel, at the spearhead this year, the awards have developed a new website, with streamlined entry, platform, category updates and new members to the Advisory Council.

There are also three new categories to reflect changes in the market.

The first of these is Cannabis & CBD in Products & Services, highlighting the exceptional work created by brands and agencies working on this new array of products. “2019’s Gold AME-winning and wildly effective entry Cannabis Curation Committee (AHLOT) was the source of inspiration behind this exciting new category,” Mandel noted.

Purpose Driven Brands has been added to the Creativity for Positive Impact categories, which applaud campaigns in all media whose goal is to encourage social good and beneficial behaviour to facilitate change. Purpose Driven Brands celebrates socially responsible brands whose mission includes dedicating partial profits or products to give back.

Experiential Marketing added to Best Use of Medium) honours breakthrough work that drives brand engagement via an immersive experience bonding the consumer with the brand.

Enter the AME Awards here. The deadline is December 15. Everything you need to know to enter is here.

AME’s Advisory Council lends its creative insights, industry expertise and global perspective to the AME Awards team. New members are:

• Nicky Bullard – Chairwoman & Chief Creative Officer, MRM McCann, United Kingdom
• Fede Garcia – Global Executive Creative Director, HUGE, USA
• Catherine Patterson – Executive Director, Branded Entertainment and Experiences, VMLY&R, USA
• Ruchi Sharma – Chief Creative & Culture Officer, Brands For Humans Asia, Thailand

“I’m thrilled that these respected industry leaders have signed on to AME’s Advisory Council,” Mandel stated. “Their observations allow AME to provide a worldwide platform respective to industry innovations that encourages and honours effectiveness in the world of advertising and brand building.”

AME’s Grand Jury is recruited from the world’s five regions – Asia Pacific, Europe, Middle East & Africa, North America and Latin America. Its members, all innovative marketers, strategy directors, media planners, creative directors, and social media experts, provide the jury with global knowledge and perspective from the industry with attention to cultural and economic relevance. Jury selection has now begun for the 2020 Grand Jury.