NYF’s awards for independent creatives, the Bowery Awards, has added a new category and financial incentives.
Carol H. Williams Advertising (CHWA), the longest-running independent multi-cultural marketing shop in the US, adds the Together for Better Award, a new category that accepts work from each of the Bowery Awards category groups and honours campaigns that promote unity and diversity. It will be judged by its president, chief executive officer & chief creative officer, Carol H. Williams. Williams became the first African American female creative director and vice president at Leo Burnett during her thirteen-year tenure and has been at the helm of the company she founded since 1986.
“Along with our collaborators and sponsor, Fiverr and AdVenture Media, we’re incredibly honoured to announce that advertising hall of famer and Bowery executive jury member, Carol H. Williams will be selecting the winning work from this category,” said Scott Rose, executive director, New York Festivals The Bowery Awards.
“Powerful narratives are the shaping force in our lives and thereby creates empathy and motivates action at their most profound level. Narratives that ignite and nurture passions within us, envision new possibilities, develop confidence, and inspire us to overcome any obstacles that we face in making what was once unimaginable, imaginable,” Williams stated.
Bowery Awards sponsor, AdVenture Media, has donated a dedicated amount of prize money to Bowery’s Grand Award-winning freelancers and independent creatives. Prize money will be used to run a paid advertising campaign on behalf of the Grand winners within each category group.
“I’m incredibly honoured that the Bowery Awards is giving our agency the opportunity to be a part of this wonderful event,” commented Isaac Rudansky, founder and chief executive officer of AdVenture Media. “Few freelancers have the skills, budget, and know-how to profitably advertise their services. It’s not a skill they’ve typically developed. Harder still, paid advertising is ruthlessly competitive. All of us at AdVenture Media felt that the ‘prize’ we offered is more than a prize. AdVenture Media will use its experience, relationships, and data to get the winning freelancers more business.”
The 2020 Bowery Awards Executive Jury will award the top-scoring entry in each category a Grand Award in Audio, Motion Video, Design, Quarantine Content, Made on Fiverr and the Carol H. Williams Together For Better Awards. Entrants earning a Bowery Award Grand Prize will receive a trio of prizes: a customised trophy, an accelerated path to FiverrPro, and $1000 dollars in AdVenture Media services.
This week’s episode of New York Festivals video interview series, Creativity from the Other Side, features Isaac Rudansky. Hosted by David Sable, senior advisor, WPP and president of the Bowery Awards executive jury, the series provides an insider’s view of how creative people drive innovation within business. Isaac founded AdVenture Media in 2013, and to date he and his team have worked with over 500 clients including Hearst, Agility, Hanes, Forbes, AMC Networks, The International Culinary Center, Full Sail University, Hitachi and many more.
All Bowery Awards winners will be represented in a winner’s gallery with contact information allowing companies, clients, and representatives to contact the independent creators’ whose work resonates with their needs. All proceeds of the 2020 Bowery Awards will be donated to Feed the Frontlines NYC.
The deadline for the 2020 Bowery Awards is October 2, 2020. Everything you need to know to enter is here.
