New Zealand animator, Frances Haszard, has created the fourth instalment of the ADC campaign, The Cube.
The Cube campaign was developed by brand experience design firm, Collins, with each episode brought to life by one of six talented animation and illustration studios from around the world. In the campaign, The ADC Cube is sent on a journey from adversity to achievement, through six animated acts, each created by a different animation or illustration studio. The Cube pushes through challenge after challenge on this journey as it seeks to define its place in the universe.
Watch The Cube: Part Four
Haszard commented, “The animation references some of my favourite sci-fi animations and illustrations from the ‘60s and ‘70s. I wanted to use distorted timing for atmosphere and also a colour palette that felt faded and aged but also a little acidic. The Cube is travelling over a graveyard of geometric forms that didn’t quite have the luck to be propelled into the future, and this idea that outer forces are alive and powerful players in the Cube’s creative journey really appealed to me. As a creative practitioner, I am very much aware of how very much at the mercy we are of external powers, so that’s where the idea of personifying the sun and volcano came from.”
View Haszard’s work here.
Previous acts in the campaign include:
The Cube: Part One by Golgotha, Paris:
The Cube, Part Two by Laurie Rowan, UK:
The Cube, Part Three by Dasha Chukhrova, Moscow:
The ADC 98th Annual Awards, applauding international excellence in craft, design and innovation, is open for entries until January 31, 2019.
Credits:
Creative agency: Collins
Chief Creative Officer & Founder: Brian Collins
Design director: Jules Tardy
Business manager: Antonia Lazar
Animation: Frances Haszard
Sound Design: John Poon
