KFC weddings are back. In 2019, Ogilvy Australia and KFC Australia noticed that couples were dropping into KFC on their wedding day. So they invited couples-to-be to lodge an application explaining in 200 words or less why they want the ultimate KFC Wedding. They expected a few handfuls of hopefuls. They received more than 1,200.
Then Covid mucked up the idea. But this year. Ogilvy Australia, Ogilvy PR & AKQA had another brain spark. Onion rings. KFC is introducing its first ever onion ring product: the BBQ Onion Ring Burger, which features two crispy onion rings. Coincidentally, two rings are the exact number needed to get married. So to celebrate the launch of the BBQ Onion Ring Burger, Ogilvy is bringing back its famous KFC Wedding.
Here is how it will go. “The couple will walk down the aisle to an acoustic version of I Love It playing softly on a harp in the distance. The scent of fresh KFC hits your nostrils, your future mother-in-law dabs an emotional tear with a moist towelette, and the feeling of pure joy takes over your body.”
Lovebirds who know that is their perfect wedding need to pick up a BBQ Onion Ring Burger and take the opportunity to pop the question with an edible ring. KFC will choose the best proposal pic to receive the wedding of the year complete with delicious KFC catering, theming and budget to support additional elements including venue hire, photography and entertainment to the total value of $80k to bring the winning couple’s dream KFC wedding to life.
Every person in Australia ready to tie the knot is invited to apply, regardless of gender, sexual preference, religion or age… as long as they’re over 18. They go to promotions.kfc.com.au/weddings and share their proposal picture along with 100 words or less why they deserve a KFC wedding and a quick 15 second video introducing themselves and why they love KFC. The most fun and creative pictures and responses will seal the deal. Entries close November 27 2023.
Here is the first KFC Wedding:
Tami Cunningham, chief marketing officer at KFC Australia, commented, “At KFC we’re always looking at life on the fried side, we know our customers love our fried chicken almost as much as they love their partners, so what could go better together than KFC and weddings, a moment of celebration where our delicious chicken can be enjoyed right at the heart. We’re also incredibly excited for Aussies to sink their teeth into our new BBQ Onion Ring Burger, we have a feeling this will be a new fan favourite for many years to come.”
Here is where KFC weddings began:
