An absurd fintech commercial? This one is. Also sexually provocative. And very daring, even if it weren’t for a traditionally conservative sector. Ogilvy Bolivia’s first commercial for French fintech app, Blink, is a walk on the wild side – a minute and a half of sexual strangeness with a humorous twist, both of which underline the app’s usefulness in bringing cash to you when you need it.
The commercial was directed by Julio Barragán and produced by Makina Films. It makes you watch it. It makes you remember it. And it makes you pay attention to a fintech brand in a crowd.
Credits
Client: Blink
Chief Marketing Officer: Martín Villegas
Creative Agency: Ogilvy Bolivia
Chief Creative Officer: El Turco Medina
Creative: Gerson Chávez
Production Company: Makina Films
Executive Producer: Pedro Pablo Escobar
Director: Julio Barragán
Post-Production: Boris Yampara
