Ogilvy Sydney has prised Derek Green back to be its ECD after ten years in top creative positions overseas.
Derek Green is currently senior vice president and executive creative director of Cramer- Krasselt in Chicago. It’s the the second largest independent marketing and communications agency in the U.S. with annual billings of more than $1 billion. Last year, his agency was named Most Effective Independent Agency at the 2014 North American EFFIES beating Droga5 and W+K.
Before that, Green was chief creative officer of Saatchi & Saatchi Switzerland. When he left S&S, Green was the 3rd most awarded Saatchi & Saatchi office in the global network with 7 different campaigns recognised at award shows in film, print, poster, radio & innovative media categories…he’d also won Saatchi & Saatchi’s first Gold Lion in the Film campaign category, achieved a 17th world ranking at Cannes in the Film category, 4 Silver CLIO’s & the most awarded agency ever at the Suisse Romande Awards with 5 Grand Prix.
Green’s first job outside Australia was as CEEMEA regional creative director of Saatchi & Saatchi in Geneva, Switzerland, where he led 10 creative teams in 9 countries between 2002 and 2005, creating work for Procter & Gamble in 36 countries. He created the first unified campaign for the Middle East region, winning the P&G Global Brand Building Award for the Best Holistic Communication with over 60 billion packs sold and 20% annual growth.
As you might expect, Ogilvy Group Australia chief executive officer, David Fox, is rather pleased with his new hire: “We were able to persuade him that after nearly a decade earning international experience, it was time to come home. We’ve found an international creative director who is hungry to take on the opportunities Ogilvy has to offer; the fact he has a local pedigree and market knowledge is an added bonus.”
Green has been overseeing C-K’s creative output for Porsche, Corona Extra, Edward Jones, Heinz, Vitamix, Cetaphil, Maui Jim and Cedar Fair Amusement Parks.
“I’ve been fortunate enough to work across all media, from traditional, to experiential, and in recent years, a lot of digital, and my aim is to truly integrate UX, Media, PR, SEO, SEM, engagement planning, to create big platform ideas right from the initial client briefing,” Green added.
“This is a huge opportunity to now bring everything I’ve learned in several decades of advertising to a great agency, with an iconic client list, and a lead a team of very clever and motivated individuals.”