The One Club for Creativity’s The One Show Asia Showcase has been announced. 134 pieces of work were selected as last year’s best from Asia Pacific. The One Show Asia Showcase replaced The One Show Greater China Awards because of the disruption of the industry caused by the COVID-19 pandemic. It was free to enter and its chosen best work from Asia is being shown globally online.

No Gold, Silver or Bronze honours are awarded; instead, agencies with work included receive a special printed certificate to celebrate being accepted for the showcase.

More than 2,600 submissions were received from 59 cities in 17 countries and regions in Asia Pacific. Submissions were curated by a 62 creative leaders from 29 countries and regions around the world upholding The One Show’s long-standing high standards for creative excellence, in two rounds of online reviews.

Mainland China dominates the showcase with 31 pieces of work included. Taiwan (China) has 17. Thailand has 12 and Singapore, 10. New Zealand has 3, all by Colenso BBDO.

The showcase may be viewed online, and a complete list of selected work can be downloaded here.

The showcase was created under the theme, Creativity is a Light in the Dark, which represents The One Club’s belief that creativity can be the star and light that gives direction and confidence to keep going during global pandemic.  

“Despite the problems of the past year, it was important that we continue to celebrate great work from throughout APAC,” stated Ma Chao, chief representative, The One Club Greater China. “The highlighted work represents a wide range of regional cultures as selected by top creatives and world-class selection standards and celebrates the best creative works in Asia Pacific on the global stage.”

Six pieces of Australian work were chosen for the showcase, led by Ogilvy Australia’s three, all for KFC.

• Rumble Studios, TAB Spring Seats, with M&C Saatchi in Craft | Sound Design/Music
• VMLY&R, Online Predators – Trapped, for Queensland Family & Child Commission in Craft | Copywriting/Scriptwriting
• Ogilvy Australia, KFC Weddings for KFC Australia in Direct Marketing | Live Events/In-Store

• Ogilvy Australia, Michelin Impossible for KFC Australia in Social Media | Response/Real-time Activity
• Ogilvy Australia, Secret Menu for KFC Australia in Social Media | Co-Creation/UGC
• We Are Social, The Drive for Audi Australia in Social Media | Branded Social Posts

The showcase work is listed by country here.