Got a question – ask Google. But Google wants to be more. it wants to be the font of curiosity and learning. Google is igniting India’s curiosity in a campaign by Ogilvy Mumbai that turns search into an interactive game. Googlies on Google taps into people’s curiosity by spreading intriguing questions that spark their desire to learn more and uncover surprising insights. Over six weeks, Google will plant 50 Googlies in surprising places. Googlies are quirky questions that seem to have obvious answers but hold surprising truths when searched for.
The aim is to expand people’s search – now used as an everyday commodity – and show them the new levels that are possible with AI. Googlies will appear everywhere – from social media feeds to TV screens, outdoor hoardings, newspapers, grocery aisles, and even on product packaging. It hopes to use playfulness and fun to turn search into an curiosity-led adventure.
Sukesh Nayak, chief creative officer of Ogilvy India, stated, “As creators, our goal with Googlies on Google was to transform the simple act of searching into something more; an interactive experience driven by curiosity, engagement, and delight. By crafting playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise. It’s not just about finding answers, but about sparking the joy of learning in unexpected ways. With Googlies on Google, we aim to elevate the product experience by turning curiosity into engaging moments of discovery.”
Credits:
Agency: Ogilvy Mumbai
Chief Creative Officers India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
Creative Team: Karunasagar Sridharan, Nishigandh Dhende, Jugal Joseph
Executive Chairperson: Hephzibah Pathak
CEO: VR Rajesh
President & Head of Mumbai & Kolkata Offices: Hirol Gandhi
Chief Strategy Officer: Prem Narayan
Strategy Team: Abir Banerjee, Aditya Arora, Manali Vora
Deputy Chief Strategy Officer: Ganapathy Balagopalan
Account Management Team: Priyanka Rishi, Debaleena Ghosh, Mrunal Mehta, Arvind Vissapragada, Akhila Kalesh
Production Company: Vanilla Films
Director: Harshik Suraiya
