CeraVe made a massive splash, inside and outside the advertising awards circuit with its Michael Cerave stunt campaign. The brand has become known as the G.O.A.T. in social media.
Ogilvy New York realised this was an asset too good not to turn into something equally massive – and just as ludicrous. So it invented Sarah V., a (literal) goat mascot embodying the brand’s nickname, that captures the irresistible appeal for Gen Z and Millennials of social humour and huge shareability potential.
Unlike the slickly polished parody commercial leading the previous campaign, Sarah V. is all about roughly-hewn skit content, launched with sketch creator, Delaney Rowe, and comedian, Veronika Slowikowska, in a West Village Girls spoof crashed by Sarah V.
