The rules of travelling from one place to another are the same whether you’re on the road or on the ski slopes. Alcohol, using mobile phones, lack of vigilance and speeding are the main causes of accidents during the winter, not only on the road, but also on the slopes. Same causes, same consequences. Ignore them and you’ll hurt. Ogilvy Paris has turned this into a sharp winter sports prevention campaign for Allianz France.

A series of six short, high impact videos show ski accidents accompanied by the terrible sounds of road accidents – tyre skidding, braking, horn honking, impact with the sound of breaking glass. The campaign is running on TikTok, YouTube and Instagram.

Credits:
Creative Agency: Ogilvy Paris
Chief Creative Officer: Matthieu Elkaim
Art Director: Jonathan Baudet-Botella
Copywriters: Linnéa Kavsjö & Dimitri Sorkine
Business Partner: Romain Bruneau
Account Managers: Estelle Foucqueteau, Marjory Law 
Account Executive: Félix Brugnon

Client: Allianz Franc
Head of Social Media, Influence & e-Reputation: Julie Dremière
Senior Social Media & Influence Manager: Myriam Hannachi
Digital Communications Manager “Ma Prévention” ecosystem: Fiona Malige