The Coca-Cola has launched a new soft drink in Thailand with an unknown flavour (a combination of two surprising new flavours). And a bizarre name. Agency, Ogilvy Singapore WPP Open X was given the job of making a noise for yet another new drink plonked into an ocean of competitors,

But the soft drink’s name gave the agency a brilliant idea and together with Golden Wolf and Stink, it made that idea pop.

“We made the brand famous, by making the brand name famous,” Golden Wolf noted.

The series of short films feature the visceral feeling of drinking OOHA for the first time. In each film pink ninjas, thirsty gibbons, giant monsters, owls cowboys, or tennis champs, go OOOOOOHAAAAA, turning the brand name into an ear-worm. An endless meme. An audio gif. That thing stuck in your head.

Credits: 
Client : The Coca-Cola Company (OOHA)
Client Team: Phoebe Tan, Carl Daji, Danielle Johnson, Tobias Young

Agency : Ogilvy Singapore WPP OpenX

Chief Creative Officer APAC: Reed Collins
Chief Creative Officer: Nicolas Courant
Executive Creative Director: Nikhil Panjwani
Senior Copywriter: Tiago Silva 
Senior Art Director: Hugo Suissas
Agency Producers: Alexis Lefort, Garrick Ong, Josephine Pang
Sound Engineer: Anders Ong 
Account Team: Rochelle Hogan, Gene Kingi, Eugenia Ngan
Planning Team: Zeljana Unkovich, Ines Rubio
Other Credits: Pang Wei Fong 

Production: Golden Wolf & STINK
Director: Stefan Falconer 
Art Director: Mathieu DurandOO
Production Team: Jade Jordan, Tan Jones