Ogilvy Sydney: Barista Bros gets quirky about making deliciousness

A How It’s Made video for Barista Bros. That could have been really dull. But Ogilvy Sydney wasn’t about to let that happen.

Its campaign, The Deliciousness is in the Detail, is a whimsical exploration of someone’s wild imaginings about coffee creation that include each coffee bean being transported on its own personalised pillow and being sun-roasted on a deck chair on a purpose made micro-beach.

The TVC is part of Coca-Cola South Pacific’s campaign for Barista Bros range of coffee and chocolate flavoured milks, which includes TV, cinema and online.

The TVC will run nationally until October, during primetime programs, The Bachelor, The Block, True Story with Hamish & Andy, This Time Next Year, The AFL Footy Show, Kath & Kim and Australian Survivor. It will also be featured online through Vevo, YouTube and Google Preferred.

Jason Wu, brand manager, Barista Bros, commented, “We know Australians love their coffee and are always on a quest for the best taste, which cafes cater to very well.

“What we want to demonstrate with this campaign is that Barista Bros has that same level of dedication to taste and quality when it comes to iced coffee, with our quality ingredients and attention to detail creating the best tasting flavoured milk drink in market.”