Ogilvy UK captures the emotional and imaginative joy of renovating, for Dulux Heritage – the dream you are creating in your home.

The OOH campaign, It’s a Feeling, shows Dulux colours in stylish home settings but it’s the copy that compels – the paint colour is described in terms of how it makes you feel.

“Dulux is a true fabric-of-the-nation brand, the premium Heritage range encourages people to embrace their feelings when considering painting their favourite room. The campaign is stylish fun, playful aspirational inspiration that epitomises the huge creative opportunity of the category. There are so many options when it comes to creating a look for your home, this campaign makes it easier, with the help of otters and horses,” stated Chris Wall, executive creative director, Ogilvy UK.

“The It’s a Feeling campaign embraces both trade and consumer wants and needs and elevates the relationship with paint and passion for a great job to comedic heights,” added Karen Wilkinson, marketing director of Dulux owner, Akzonobel.

Credits:
Agency: Ogilvy UK
Chief Executive Creative Director: Jules Chalkley
Executive Creative Director: Chris Wall 
Creatives: Jack Patrick & Tom Elliott Mell
Producer: Ross Walker 
Design: Amy Gordon 
Project Management: Emily Turpin
Client Lead: Laura LeRoy (
Account Director: Holly Dovey Hudson 
Head of Strategy: Matt Waksman 
Senior Strategist: Emelina Nyqvist

Production House: Creative Content Works
PR: Kaniz Urquhart @ Cirkle PR
Social: Samuel Morgan Smith @ Cirkle PR
Media: EssenceMediacom & Mediahub