Tellia, the AI voice assistant for the farming world, has named paperwork as the enemy of farmers. The campaign is the French start-up’s first, created by agency OKCC, shortly after Tellia announced a US$5m funding round. Paperwork takes up to 12 hours a week of farmers’ time. The AI assistant simplifies all administrative management and field data processing, through voice AI accessible directly from a smartphone.

The campaign leads with a film, produced entirely with generative AI by OKCC’s in-house teams, from direction to visual effects. The full campaign includes the digital film and social media content.

Coline Labadie de Faÿ, CEO and co-founder of Tellia, stated, “Nobody becomes a farmer to fill out online forms. With this campaign, we’re saying out loud what the farming world has been thinking all along, and we’re showing that there is another way to work, with AI that serves people in the field.”

Marc Horgues-Debat, co-founder and Creative Director of OKCC, added, “A start-up that frees farmers through AI deserved an equally modern approach to communication. That’s why, from the very beginning, we chose to produce a campaign made 100% with generative AI by the agency’s creatives. It was a matter of consistency for the brand, but it also gave us genuine creative freedom, allowing for a more ambitious production without the usual constraints.”

Credits
 
Client: Tellia
​Co-founder & CEO: Coline Labadie de Faÿ
​Co-founder & CTO: Vincent Trastour
 
Agency: OKCC
​Co-founder & Creative Director: Marc Horgues-Debat 
​Co-founder & Business Director: Adrien Susini
​Creative Lead: Lucie Beurq 
​Junior Art Director: Roxane Rouault
​Project Manager: Cora Lucchese
​Motion Designer: Clément Vincent
​Colour Grading: Eudes Quittelier
​Mix & Sound Design: Circonflex Paris