The Outdoor Media Association (OMA) has announced the winners in its 2023 Creative Collection competition.
Uber Eat’s Get Almost Almost Anything campaign by Special Group with media agency, EssenceMediacom, has won the Grand Prix. The Grand Prix winner was chosen from 20 campaigns, all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 135 campaigns were submitted for judging in 2023.
OMA chief executive officer, Elizabeth McIntyre, commented, “UberEATS took home the Grand Prix prize for 2023 because of its iconic branding. The clever copy evokes an emotional response from the audience, and the vibrant green hue adds to its eye-catching allure. OOH is most effective when it’s both simple and clever, and UberEATS has certainly mastered this art.”
The Grand Prix winners were chosen by 2023 guest judges, Jane Burhop, creative director & co-founder, Common Ventures; Mario Lendvai, co-founder, Broken Yellow; Mick Lakin, creative director, DesignStreet and Steve Bristow, Creativa
Jane Burhop commented,, “UberEATS has created the type of brand recognition that everyone wants. This campaign exemplifies the successful utilisation of a strong brand identity while maintaining a dynamic and creative approach.”
Mario Lendvai added, “This is a lot of trends in OOH but keeping it simple, clear, and funny is hard to beat.”
Also judged on the day was the quarter four Creative Collection 2023 competition, with 32 entries submitted by OMA members including Bishopp, Cartology, goa, GoTransit, JCDecaux, oOh!media, QMS, Revolution360, Scentre Group Brandspace, TorchMedia and VMO.
The quarter four 2023 guest judges were Annabelle Nielsen, brand and communications manager, Cartology; Flora Lolev, marketing manager, Revo Fitness; Jane Burhop, Common Ventures and Jerry Yip, chief of design & experience, co-founder, Lumos.
Q4 2023 Creative Collection winners:
Big, Bold and Bright Winner
Campaign: R.M.Williams George Street Store Opening
Advertiser: R.M.Williams
Creative agency: Rizer & R.M.Williams in-house creative team
Media agency: Audience Precision
Printer: N/A
Best Use of Multi-Format Winner
Campaign: Aquaman and the Lost Kingdom
Advertiser: Warner Bros.
Creative agency: C/O Warner Bros. Pictures
Media agency: EssenceMediacom
Printer: Hogarth & JCDecaux
Best Use of Multi-Format – Honourable Mention
Campaign: Telstra Christmas
Advertiser: Telstra
Creative agency: The Monkeys
Media agency: OMD
Printer: Grand Print Services/Priority Printing
Best Use of Digital Winner
Campaign: Black Friday Sale
Advertiser: Officeworks
Creative agency: CHEP
Media agency: Initiative
Printer: N/A
Innovation in Out of Home Winner
Campaign: Square Ecosystem: Innovation Pop Up
Advertiser: Square
Creative agency: Square (in-house) x POLY
Media agency: Alchemy One
Printer: N/A
Innovation in Out of Home Honourable Mention
Campaign: Holiday Campaign
Advertiser: Amazon
Creative agency: MBCS (Mediabrands Content Studios)
Media agency: Rufus
Printer: Grand Print Services
Out of Home for Good Winner
Campaign: AAMI Braille
Advertiser: Shift20 Initiative in collaboration with the Dylan Alcott Foundation/AAMI
Creative agency: Special Group
Media agency: OMD Sydney
Printer: Grand Print Services
