The One Club for Creativity’s One Asia Creative Awards has announced its winners. Motion Sickness made a triumphant appearance, winning all of New Zealand’s 2025 ONE Asia awards – a Gold for The Māori Roll Call on behalf of Whānau Ora), two Silver, four Bronze, two Merits, and one Sustainable Development Goals (SDG) award.

Droga5 ANZ Sydney and Ogilvy Australia Sydney won 1 Gold each for Australia

The Best of Discipline winners in seven disciplines are:

• Branded Entertainment:  INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company

• Creative Effectiveness: INNOCEAN Seoul with Markenfilm Asia Seoul and Stannum Seoul ”Night Fishing” for Hyundai Motor Company 
• Direct Marketing: Ogilvy Singapore with FVSE – Music x Sound Agency Singapore and Whitecoat Productions Singapore “Verified” for Vaseline

• Film & Video: Leo Thailand Bangkok with FACTORY O1 Bangkok and Krungsri First Choice Bangkok “Patient” for Krungsri First Choice

• Moving Image & Sound Craft: Tsuzuku Tokyo with TYO monster Tokyo and BELIFT LAB Seoul “ILLIT ‘LITTLE MONSTER’ ” for HYBE

• Out of Home: VML Manila Makati City with Greenbulb Communications Quezon City “KitKat Break Bar” for Nestlé Philippines (KitKat)

• Social Media: Grey Advertising Hong Kong Limited Hong Kong with Shanghai PUSU Advertising Co., Ltd Shanghai “Pantene Pet Pit” for Pantene

ONE Asia 2025 Special Awards

The 2025 ONE Asia Green award winner was TBWA\SMP Makati City with How’s Everything? Makati City for “Washtag Nation” on behalf of Sixfifty Trading Corporation.

A Sustainable Development Goals award also went to MullenLowe TREYNA Makati City for “The Right to Care Card” on behalf of Quezon City Gender and Development Council. 

The leading ONE Asia Gold winner this year was Ogilvy Singapore with four, all for Vaseline “Verified”.  INNOCEAN Seoul and Leo Thailand Bangkok picked up two Golds each.

19 Gold, 42 Silver, 53 Bronze, and 76 Merits were awarded this year to agencies and brands in 14 countries and regions across APAC: Australia, China, Hong Kong SAR China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.

Australia’s winners:

Gold:

• Droga5 ANZ, Sydney with The Sweetshop Sydney, Alt FX Sydney and Massivemusic Sydney “The Comments Section” for Meat & Livestock Australia in Moving Image & Sound Craft, Writing

•  Ogilvy Australia Sydney “Meet Me at the Coke Sign” for TCCC in Out of Home, Billboards & Transit

Silver

• Akcelo Sydney with Heckler Sydney, Finch Sydney, and OMD Sydney “McDonald’s x Squid Game: Dare to Play” for McDonalds AU in Integrated/Omnichannel, Brand Partnerships
• Bear Meets Eagle On Fire Sydney with Essence MediaCom Sydney and 3&7 Los Angeles “Just Enough Bank” for Bankwest in Out of Home, Billboards & Transit
• Clemenger BBDO Australia with Finch Sydney, Heckler Sydney, and Think Packaging Auckland “Packed Full of History” for Samsung Australia in Design, Packaging
• Droga5 ANZ,Sydney with The Sweetshop Sydney, Alt FX Sydney and Massivemusic Sydney “The Comments Section” for Meat & Livestock Australia in Branded Entertainment, Use of Humor
• McCann Australia Sydney with HERO Sydney and Nakatomi Sydney “Transit Tales” for Mastercard in Radio & Audio-First, Experiential Radio & Audio
• McCann Australia Sydney with HERO Sydney and Nakatomi Sydney “Transit Tales” for Mastercard in Creative Use of AI, AI Craft – Storytelling

Bronze

• Bear Meets Eagle On Fire Sydney with Essence MediaCom Sydney and 3&7 Los Angeles “Just Enough Bank” for Bankwest in Integrated/Omnichannel, Integrated/Omnichannel Campaign
• Bear Meets Eagle On Fire Sydney with 3&7 Los Angeles “Just Enough Bank” for Bankwest in Film & Video, TV, VOD, & Online – Short Form
• Clemenger BBDO Australia with Revolver x Biscuit Filmworks Melbourne, The Editors Sydney and Heckler Sydney “Go Further” for 7-Eleven Australia in Film & Video, TV, VOD, & Online – Short Form
• McCann Australia Sydney with HERO Sydney and Nakatomi Sydney “Transit Tales” for Mastercard in Experiential & Immersive, Experiential Audio
• Ogilvy Australia Sydney with Ogilvy PR Sydney,  and The Glue Society Sydney “The Spot” for Bristol Myers Squibb + La Roche-Posay in Experiential & Immersive, Brand Installations
• Ogilvy Australia Sydney “Meet Me at the Coke Sign” for TCCC in Media, Media-Led Creative Execution

New Zealand’s winners:

Gold

• Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Cultural Impact, Multicultural Impact

Silver

• Motion Sickness Auckland with Finch Sydney and ED Collingwood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Integrated/Omnichannel, Integrated/Omnichannel Campaigns for Good
• Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Branded Entertainment, Branded Entertainment for Good

Bronze

• Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Branded Entertainment, Use of Humor
• Motion Sickness Auckland with Finch Sydney and ED Collingswood “Make NZ the Best Place in the World to have Herpes” for The New Zealand Herpes Foundation in Film & Video, Film & Video for Good
• Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Direct Marketing, Targeted Video
• Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora in Integrated/Omnichannel, Campaigns for Good

Sustainable Development Goals

• Motion Sickness Auckland “The Māori Roll Call” for Whānau Ora

Overall in ONE Asia 20205, Grey Advertising Hong Kong Limited Hong Kong, working with Shanghai PUSU Advertising Co., LtdShanghai, was awarded Best of Show for “Pantene Pet Pit” on behalf of Pantene.  The work also won Best of Discipline in Social Media, as well as a Gold and Bronze.

The complete showcase of all ONE Asia 2025 winners can be viewed here.

The fast-growing show had a 20% increase in entries this year. Now in its fifth year, ONE Asia continues its tradition of rotating judging locations to different countries and regions in APAC as a way to connect with local talent, immerse in culture, and leave a lasting creative impact.  

This year’s judging marks a special milestone – the first time ONE Asia lands in Seoul, powered by its main sponsor, Black Cat White Cat Music. Known for its experimental soundscapes and cross-cultural collaborations, Black Cat White Cat embodies the same creative spirit that drives ONE Asia. 

Regional and global rankings

Winning agencies, brands, production companies, and individuals are included in the 2025 ONE Asia Creative Rankings, to be announced shortly.

The winners are also included in the Campaign Brief Asia rankings and The One Club’s Global Creative Rankings, which combines points won at ONE Asia, The One Show, ADC Annual Awards, Type Directors Club TDC competition, and Art Directors Club of Europe (ADCE) Awards.  Winners are ranked globally, regionally and by country.