Special Group New Zealand Auckland was named Independent Agency of the Year and Sweetshop Auckland won Production Company of the Year in the first annual One Asia Creative Awards, produced by The One Club Asia and announced in a special virtual presentation.

Special won two Gold, three Silver, three Bronze and three Merits, all for Meddle in the New Zealand Election for Every Kiwi Vote Counts. Sweetshop earned its special award for production work on the campaign.

A total of 19 Gold, 20 Silvers, 29 Bronze One Asia awards and 59 Merits were won by agencies and brands in 14 countries and regions. Taiwan had the most Golds with four, followed by Hong Kong-SAR and Japan with three each. 

Australian agencies won two Gold, six Silver, eight Bronze and 10 Merits overall. Special accounted for all of the wins from New Zealand. Winners for the two countries are as follows:

Australia

Gold:

• M&C Saatchi Sydney Thrive by Five for The Minderoo Foundation in Branded Entertainment, Talents & Influencer
• M&C Saatchi Sydney Thrive by Five for The Minderoo Foundation in Public Service & CSR, Non-Profit

Silver: 

• BWM Isobar Sydney Disease Dilemmas for The Garvan Institute of Medical Research in Direct Marketing, Out of Home. 
• BWM Isobar Sydney Disease Dilemmas for The Garvan Institute of Medical Research in Direct Marketing, Integrated Campaigns

• M&C Saatchi Sydney Ugly, but good for you for Baiada – Lilydale/Steggles in Audio & Radio, Custom Content 
• Ogilvy Australia Sydney Super Schooner for Merivale in Design, Product Design  
• Ogilvy Australia Sydney Super Schooner for Merivale in Innovation, Product Innovation
• Ogilvy Australia Sydney Super Schooner for Merivale in Public Service & CSR, Non-Profit

Bronze:

• BWM Isobar Sydney Disease Dilemmas for The Garvan Institute of Medical Research in Print & Out of Home, Billboards & Transit
• BWM Isobar Sydney Disease Dilemmas for The Garvan Institute of Medical Research in Public Service & CSR, Non-Profit 
• M&C Saatchi Sydney Craft, Camera, Action! For Big W in Mobile, Physical Product & Mobile Integration
• Ogilvy Australia Sydney Saving Freddo for Cadbury Dairy Milk Freddo in Interactive & Online, Experiential
• Ogilvy Australia Sydney Saving Freddo for Cadbury Dairy Milk Freddo in Mobile, Augmented, Virtual and Mixed Reality

• Ogilvy Australia Sydney Unscalpable for Cadbury Caramilk in Public Relations, Brand Voice
• Ogilvy Australia Sydney Unscalpable for Cadbury Caramilk in Public Relations, Crisis Management 
• Ogilvy Australia Sydney Unscalpable for Cadbury Caramilk in Social Media, Response / Real-time Activity

New Zealand

Gold:

• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Direct Marketing, Integrated Campaign
• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Film & Video, Online Film & Video

Silver:

• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Creative Effectiveness, Non-Profit/Charity
• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Film & Video Craft, Writing
• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Public Service & CSR, Non-Profit

Bronze:

• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Creative Effectiveness, Small Budget
• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Direct Marketing, Social Media / Online
• Special Group New Zealand Auckland Meddle in the New Zealand Election for Every Kiwi Vote Counts in Social Media, Use of Social Data & Insights

One Asia special award winners are:

• Agency of the Year:  Ogilvy Pakistan Islamabad 
• Independent Agency of the Year: Special Group New Zealand Auckland
• Network of the Year: Ogilvy Group
• Client of the Year: Telenor Pakistan
• Production Company of the Year: Sweetshop Auckland
• Green Award: LIFULL Tokyo for its own Bamboo Sweets
• Best of Show: Ogilvy Pakistan Islamabad Naming the Invisible by Digital Birth Registration on behalf of Telenor Pakistan
• CMO Award: Telenor Pakistan for Naming the Invisible by Digital Birth Registration

For the complete list of One Asia Gold, Silver, Bronze, Merit and special awards, please visit the awards website.

The first annual One Asia rankings will be announced on March 7, based on the number of winning entries for this year’s awards.

A jury of more than 70 top creatives from 17 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.  

“After expanding The One Show Greater China Program to the whole Asia Pacific region with The One Show Asia Showcase in 2020, we launched One Asia Creative Awards with the aim to elevate the work of unique Asian cultures,” stated Ma Chao, chief representative for what is now known as The One Club Asia office. “Using the world’s top judging standards, One Asia inspired the industry by showcasing the best creative works in Asia Pacific on the global stage.”

It’s been very challenging to create great works during the pandemic, but we believe in the power of creativity because it is a form of currency for the future, and it connects and unites us as one.”

The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.