One Asia Creative Awards: Special Group’s Meddle in the NZ Election leads the shortlist

The One Asia Creative Awards 2021 shortlist includes 39 entries from Australia. Mainland China leads the way with 55 shortlisted entries. Australia is second. India and Taiwan tied for third place with 20.

Ogilvy Australia Melbourne is the agency with the most shortlisted entries with 15, followed by Special Group Auckland with 14, and Famous Innovations India and M&C Saatchi Sydney with 11 each.

Meddle in the New Zealand Election by Special Group Auckland for Every Kiwi Vote Counts is the most shortlisted entry with 14.

Special Group NZ & Sweetshop’s Damien Shatford: Russians successfully meddle in NZ election

Uni-form for Vogue by Ogilvy Taiwan has seven shortlisted entries

Tuna Scope 2020 by Dentsu Tokyo for Kura Sushi has six.

The complete list of One Asia 2021 shortlist entries can be viewed here. Finalists will be announced in December, and winners in January 2022.

A jury of more than 70 top creatives from 17 APAC countries and regions, as well as a handful of international creative leaders, selected this year’s first-round shortlist. One Asia 2021 finalists will be announced in mid-December, with Gold, Silver and Bronze winners unveiled in January.

One Asia also features new special awards, including the Green Award recognizing work which made a significant environmental impact, and the CMO Award applauding the marketer responsible for the single most impactful idea on a brand’s business, as voted by a jury of top CMOs.

One Asia 2021 rankings will also be announced in January, identifying Agency of the Year, Client/Brand of the Year, Network of the Year, Independent Agency of the Year, Internal/In-House Agency of the Year and Production Company of the Year, as well the other top-scoring entrants determined by the number of Gold, Silver, Bronze and Merit awards won this year.

The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week program seven years ago. In the past 20 years, the team has focused on promoting creativity in the region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand this year as The One Club Asia.