New Zealand’s star shone brightly at the One Asia Creative Awards 2022. Special New Zealand was named APAC Independent Agency of the Year, with two Best of Disciplines, five Golds, two Silvers and three Bronze. New Zealand was the #1 APAC Independent Agency and #2 in the Top 10 Agency Ranking with 17 wins.
The biggest ONE Asia winner this year was Ogilvy Mumbai, awarded Best of Show, two Best of Disciplines, and the Cultural Driver Award for Shah Rukh Khan-My-Ad for Cadbury Celebrations, and ranked as ONE Asia Agency of the Year.
NEW ZEALAND
Special won Best of Discipline inCreative Effectiveness and Public Service & CSR with with The Post Office Auckland for David’s Unusables for Motor Neurone Disease New Zealand. The work also won five Golds, two Silver, two Bronze and a Merit. Special also won a Bronze for Education New Zealand Te Kākaku Hou in Design, and a Merit for Made For Out There for Kathmandu in Innovation.
The Post Office was named #1 ONE Asia Production Company of the Year.
In addition, Special’s Jonathan McMahon and Lisa Fedyszyn tied as ONE Asia ECDs of the Year, Arnya Karaitiana is Creative Director of the Year, and Kimberley Scott is Art Director of the Year.
Other New Zealand wins included two Bronze in Film & Video going to Dentsu Creative with Dentsu Media and Sweetshop, for TVNZ It’s Free. But it Could Cost You.; and a Silver for Monolith with Designworks, for Stuff Type Suite on behalf of Stuff in TDC Typography.
AUSTRALIA
In Australia, a Silver went to CHEP Network with Revolver, The Glue Society Studios and Resonance Sonic Branding, for Performance Enhancing Music for Samsung in Branded Entertainment. The work also won four Merits.
Ogilvy Australia Melbourne with OMD and Spotify, won two Bronze and a Merit in Social Media for AAMI Rest Towns. R/GA Sydney won two Merits for Real Nice (Here Come The Future) for A-Leagues in Film & Video.
Resonance Sonic Branding Sydney was named Music & Song Company of the Year.
BEST OF DISCIPLINE
- Ogilvy Mumbai, Shah Rukh Khan-My-Ad, for Cadbury in Experiential & Immersive
- Ogilvy Mumbai, Shah Rukh Khan-My-Ad, for Cadbury in Public Relations
- Special Auckland with The Post Office, David’s Unusables, for Motor Neurone Disease in Creative Effectiveness
- Special Auckland with The Post Office, David’s Unusables, for Motor Neurone Disease in Public Service & CSR
- Ogilvy Singapore with Ogilvy Kuala Lumpur, Flags of Generosity, for Cadbury in Design
- Ogilvy Group Thailand with Illusion CGI Studio, No Pests Allowed, for Live Long Life Company/Googo Greenin Print & Out of Home
- Dentsu Tokyo with (Tsuzuku) and Dentsu Craft, Tennensui Endless Dawn, for Suntory, in Film & Video Craft.
The Green Award was won by Innocean Worldwide Seoul with Planit Production, for Hydrogen Garbage Truck for Hyundai Motor Group.
View the complete list of 2022 winners in ONE Asia here.
Top 10 ONE Asia 2022 Agency Ranking:
1. Ogilvy Mumbai
2.Special New Zealand Auckland
3. Ogilvy Group Thailand Bangkok
4. Innocean Worldwide Seoul
5. Ogilvy Singapore
6. (Tsuzuku) Tokyo (tie)
6. Dentsu Tokyo (tie)
8. Ogilvy Malaysia Kuala Lumpur
9. BBDO Bangkok
10. TBWA\Media Arts Lab Singapore
Other top rankings for ONE Asia 2022 include the following.
- Independent Agency of the Year: Special New Zealand Auckland
- Brand-Side/In-House Agency of the Year: LIFULL Tokyo
- Client of the Year: Cadbury
- Production Company of the Year: The Post Office Auckland
- Music & Sound Company of the Year: Resonance Sonic Branding Sydney
- Agency Network of the Year: Ogilvy Group
- Agency Holding Company of the Year: WPP
- Highest Ranked Work of the Year: Shah Rukh Khan-My-Ad by Ogilvy Mumbai with Wavemaker Mumbai, Rephrase.ai Bengaluru and The Pack Mumbai for Cadbury Celebrations
- CCO of the Year (tie): Harshad Rajadhyaksha and Kainaz Karmakar, both Ogilvy Mumbai
- ECD of the Year (tie): Jonathan McMahon and Lisa Fedyszyn, both Special New Zealand Auckland
- Creative Director of the Year: Arnya Karaitiana, Special New Zealand Auckland
- Art Director of the Year: Kimberley Scott, Special New Zealand Auckland
- Copywriter of the Year: Anh Nguyen, TBWA\Media Arts Lab Singapore
Overall, there were 18 Gold, 19 Silver, 28 Bronze and 56 Merit ONE Asia winners for entries from Australia, Mainland China, India, Japan, New Zealand, Philippines, Singapore, South Korea, Taiwan-China, Thailand and Vietnam. The top five countries were Thailand with 31 winners, India and New Zealand with 17 each, Japan with 16, and Singapore with 12.
A jury of more than 70 top creatives from 19 APAC countries and regions — as well as a handful of international creative leaders — judged this year’s entries.
After years of running The One Show Greater China, The One Club Asia, part of The One Club for Creativity, expanded the scope of the awards last year to include all of Asia Pacific as ONE Asia.
Eligible countries and regions for ONE Asia are Australia, Bangladesh, Bhutan, Brunei, Cambodia, East Timor, Greater China (Chinese Mainland, Hong Kong, Macau, Taiwan), India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka, Thailand, and Vietnam.
Starting this year, ONE Asia is now part of The One Club’s renowned Global Creative Rankings for 2022. ONE Asia award wins now gain international recognition for agencies and brands, and contribute as appropriate to network and holding company global rankings totals. The final One Club Global Creative Awards recap for 2022, incorporating points from ONE Asia, will be announced on January 17, 2023.
The One Club Greater China office was founded in 2000, hosting a series of youth events in China, and added The One Show Greater China Awards and related Creative Week programming eight years ago. In the past 20 years, the team has focused on promoting creativity in the APAC region, and greater communications between Greater China and the global industry. This expanded focus prompted the office to rebrand as The One Club Asia.
