Clemenger BBDO Melbourne, Colenso BBDO Auckland, CHE Proximity Sydney and DDB Group New Zealand Auckland starred for AUNZ at the first night of The One Club for Creativity’s 45th annual One Show.

• Clemenger BBDO won Best of Discipline and a Gold Pencil in Public Relations for Myer’s Give Registry.
• Colenso BBDO won Best of Discipline and Gold in Intellectual Property for Pedigree Selfie STIX Clip.

299 Pencils — 116 Gold, 82 Silver and 101 Bronze — and 535 Merits were awarded for work from 37 countries.  A total of 19,823 entries were received from 73 countries this year.

Gold Pencil winners from Australia and New Zealand on this first night of The One Show were:

• CHE Proximity Australia with Revolver/Will O’Rourke, The Hearing Test in Disguise for Cochlear in Health, Wellness & Pharma.
• CHE Proximity Australia with Revolver/Will O’Rourke, The Glue Society Studios and Noise International, The Hearing Test in Disguise for Cochlear in Moving Image Craft.
• Clemenger BBDO Melbourne Until We All Belong for Airbnb in Design.
• Clemenger BBDO Melbourne Give Registry for Myer in Public Relations.

https://www.youtube.com/watch?v=pqz0YPQ44cY

• Colenso BBDO, Pedigree Selfie STIX for Mars in Branded Entertainment.

Colenso BBDO: Pedigree DentaStix teaches dogs to pose for their selfie

• Colenso BBDO, Pedigree Selfie STIX Clip for Mars in Intellectual Property.
• Colenso BBDO, Anchor Milk Slams for Fonterra Brands NZ in Moving Image Craft.
• DDB Group New Zealand, Re:scam for Netsafe in Design.
• DDB Group New Zealand, Re:scam for Netsafe in Intellectual Property.

The most Gold Pencils were won by McCann New York. It won 8, including 5 for Fearless Girl for State Street Global Advisors.

BBDO New York won 6 Gold Pencils, including 5 for P&G’s The Talk.

Best of Discipline winners for the first night of The One Show were:

• Branded Entertainment: MRM//McCann Madrid, Beyond Money for Banco Santander

• Design: Wieden+Kennedy Amsterdam with New Amsterdam and Mindshare, all Amsterdam, The Lioness Crest for Nike.

• Direct Marketing: McCann New York with Visbal Sculpture, Inc., Lewes, Delaware and Traction Creative, New York Fearless Girl for State Street Global Advisors.

• Health, Wellness & Pharma: McCann Worldgroup India, Mumbai with McCann Health, Delhi, and McCann Health Global, Washington, DC, Immunity Charm for Ministry of Public Health, Afghanistan.

• Intellectual Property: Colenso BBDO, Auckland, New Zealand Pedigree Selfie STIX Clip for Mars.

• Moving Image Craft: MPC, London and Los Angeles with MJZ, Los Angeles and Leo Burnett Chicago, Samsung, Ostrich for Samsung.

• Public Relations:  Clemenger BBDO, Melbourne, Give Registry for Myer.

• Responsive Environments: TBWA\Hakuhodo Inc. with Tohokushinsha Film Corporation, both Tokyo, Green Light Run for adidas Japan.

Special Awards:

McCann New York’s Fearless Girl for State Street Global Advisors and BBDO New York’s The Talk for P&G each won a Gold in the Cultural Driver Award, recognising influential ideas and executions that had a major impact in their respective cultures and environments, and exist outside the traditional categories in advertising and design.

The One Show Green Pencil, recognising the single most environmentally conscious creative work for the year, was awarded to AMV BBDO and LADbible London for Trash Isles on behalf of LADbible and Plastic Ocean.

Trash Isles: The floating plastic island on its way to becoming a nation state

View the complete list of all Pencil and Merit winners for the first night of The One Show here.

The second night of The One Show, awarding work in Cross Platform, Film, Interactive, Mobile, Print & Outdoor, Radio, Social Influencer Marketing, Social Media, UX/UI, Penta Pencil, the first-ever CMO Pencil, Best of Show and other special awards takes place on Friday, May 11, 2018 in New York

The One Show is part of Creative Week, which also includes the ADC 97th Annual Awards, the Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit, and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs and managing partners).