Arnold Schwarzenegger has just released a self-help book, Be Useful: Seven Tools for Life. Given the man’s successful life history, from body-builder to Hollywood star to governor of California, not to mention his huge fan following, the book is likely to sell well. But Schwarzenegger and publisher, Penguin Press, were not going to let that run on chance.

So agency, Orchard Creative, created a brilliant stunt for The Terminator. He became an AI.

On September 29, the agency set up an AI booth at Gold’s Gym in Venice, California. Visitors could stop in the booth to seek advice from the AI Arnold. And they did – asking all sorts of questions of him from becoming a bodybuilder to being a parent.

Ultimately the stunt was revealed. The AI voice approximation was, in fact, Arnold’s. The AI wisdom was in fact, Arnold’s. The AI in the booth was, in fact, Arnold himself.

Certainly beats the usual speech and book signing, doesn’t it?

Credits:
Agency: Orchard Creative
Chief Creative Officer: David Kolbusz
Executive Creative Director: Jimm Lasser
Creative Director: Conor Dooley
Strategy Director: Albert Opraseuth
Head of Production: Jenn Pennington
Senior Copywriter: Patrick Wells
Senior Art Director: Kevin Igunbor
Chief Strategy Officer: Laura Janness 
Chief Executive Officer: Barney Robinson 
Account Director: Hayley Howell

Director: Jeff Low
Production Company: Biscuit Filmworks 
Partner & Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Producer: Brendan Garrett
Production Supervisor: Mining Yu
DP: Joao Padua
Production Designer: Ron Beach Jr.
Editorial/Post production: Cut+Run
EP/Partner: Lauren Hertzberg
Post Producer: Eytan Gutman
Editor: Ethan Mitchell