You are about to be pulled into LEGO world by a commercial. The holiday film, created by Our LEGO Agency (OLA), is a fast-paced adventure through the LEGO Holiday Workshop, set to Daft Punk’s One More Time, and featuring the musical duo as LEGO figurines.

The film was directed by Australian Michael Gracey, director of Oscar, Golden Globe and BAFTA nominated films, The Greatest Showman and Better Man. His directing expertise shows. The film is a riveting 75-second ride brimming with joyfulness.

In LEGO’s campaign blog, Michael Gracey, stated, “I loved the concept that behind this secret door, there might be an entire world you never knew existed. And with LEGO bricks, that world really could be anything. We decided to tell the story through the eyes of one little LEGO brick, following its journey through this extraordinary workshop as it passes from one character to the next. I love that something so small connects so many iconic characters from completely different universes as they each contribute to a single creation. At its heart, it’s an idea I’ve always believed in — that there’s something incredibly joyful about making something with your own hands, but perhaps, an even greater joy in giving it to someone else.”

Genevieve Hoey, senior director, global creative at Our LEGO Agency, the LEGO Group, added, “Finding the perfect gift isn’t easy. But that’s the beauty of LEGO creativity. So many worlds, so many passions, and something for everyone. The only hard part? Giving it away. Trust us, we get it. So together with incredible talents like director Michael Gracey and music legends DAFT PUNK™, we’ve brought a little extra magic to this year’s holiday season. We hope this film captures that feeling – The joy of giving, the excitement of receiving, and the temptation to keep the gift for yourself. One more time.”

The full campaign includes are seven short-form 15-second passion films, that provide take viewers into departments of Adventure, Discovery, Gaming, Nature, New Stories, LEGO Pokémon and Vehicles, showing a wider range of LEGO characters and products available for gifting this holiday season.

And LEGO brand retail stores have been transformed into holiday workshops, bringing the campaign to life through a series of festive events such as Pick a Brick and Build A Mini activities, Minifigure Factory experiences and opportunities to take part in LEGO #BuildToGive, building a LEGO heart that helps support children through play.    

The LEGO Group has launched its global holiday campaign, ‘The LEGO Holiday Workshop’. Created by Our LEGO Agency (OLA), it is directed by Australian director Michael Gracey, whose films The Greatest Showman and Better Man have earned Oscar and Golden Globe nominations.

Set to Daft Punk’s ‘One More Time’, the 74-second film follows a single 2×4 LEGO brick on an epic journey through the LEGO Holiday Workshop. It meets a cast of familiar faces and passes through a series of spectacular departments before finally becoming a gift.

Says Gracey: “I loved the concept that behind this secret door, there might be an entire world you never knew existed. And with LEGO bricks, that world really could be anything. We decided to tell the story through the eyes of one little LEGO brick, following its journey through this extraordinary workshop as it passes from one character to the next. I love that something so small connects so many iconic characters from completely different universes as they each contribute to a single creation. At its heart, it’s an idea I’ve always believed in – that there’s something incredibly joyful about making something with your own hands, but perhaps, an even greater joy in giving it to someone else.”

Says Aussie expat Genevieve Hoey, Senior Director, Global Creative, Our LEGO Agency, the LEGO Group: “Finding the perfect gift isn’t easy. But that’s the beauty of LEGO creativity. So many worlds, so many passions, and something for everyone. The only hard part? Giving it away. Trust us, we get it. So together with incredible talents like director Michael Gracey and music legends Daft Punk, we’ve brought a little extra magic to this year’s holiday season. We hope this film captures that feeling – the joy of giving, the excitement of receiving, and the temptation to keep the gift for yourself. One more time.”

The film opens with Daft Punk minifigures, wearing their trademark helmets, racing through the snow towards a tiny glowing yellow LEGO door. With LEGO F1 Academy driver Esmee Kosterman and Yeti minifigures, they’re late for work. The door swings open and they leap through a swirling neon portal into the workshop. From there, the brick bounces between the Northern Lights, Heroes, Vehicles and Music departments.

Yetis send icy blasts flying, and Thor, Doctor Doom and Mystique infuse the brick with their powers. Engineer minifigures and two unicorns give it race-car acceleration. Finally, the brick dances above a Daft Punk concert on an LED pyramid stage before disappearing into a vortex and landing inside a LEGO gift bag.

The crew reluctantly send their creations out into the world, with ET, K-Pop Demon Hunters’ Derpy Tiger and the NINJAGO Twin Titans among those bidding a tearful farewell. In a festive living room, a young girl begins to unwrap her gift when a thump at the window interrupts the moment. It’s the workshop crew, faces squished against the glass, unable to part with their beloved bricks. As ‘One More Time’ kicks back in, the crew joins the family to build together.

The campaign also includes seven 15-second films that take viewers inside the workshop’s Adventure, Discovery, Gaming, Nature, New Stories, LEGO Pokémon and Vehicles departments.

LEGO stores worldwide have been transformed into Holiday Workshops. Flagship stores in New York and London feature immersive storefront displays. In Australia, fans can visit a festive LEGO holiday playground at Sydney’s Pitt Street Mall, featuring a giant brick-built Christmas tree.