Aldi is known for its weird special buys. But Pablo Ireland’s coat creation for ALDI Ireland eclipses all of those.
The Coolest Coat is designed to make the wearer cool this summer, and yes, that’s a pun. As quirky as runway fashion, it’s made from real cooler bag material to block the summer heat. That function includes the wearer and their BBQ essentials. The coat features ice-pack pockets, cheese pouches, sausage pockets, a rosé ciller pouch, ice-pop slots, a ketchup holster and emergency umbrella holster.
The multi-function, multi-pocketed coat fits into the brand’s It’s not complicated platform. The campaign is running in socials supported by influencer partnerships.
Credits:
Client: Aldi Ireland
Marketing Director for Ireland: Louise Cassidy
Brand and Partnerships Manager, Aldi Ireland: Stephanie Game
Head of Digital & Content, Aldi Ireland : Amy Lynch
Creative Agency: Pablo
Group Managing Partner: Heather Cuss
Creative Directors: Ben Middleton, Stu Outhwaite-Noel
Creative Team: Flora German, Shivani Patel
Planning Director: Joan Devereux
Senior Account Director: Elana Murphy
Account Manager: Sophia Uddin
Producer: Emily Rutledge
Production Company: The Robin Collective
Director: Robin Fegen
Project Manager: Gillian Rea
Photographer: Garry Maclennan
Stylist: Carrie Maclennan
Audio Post Production: Screen Scene
Sound Design & Mix: Garry Maclenna
Pablo & Aldi Ireland’s It’s Not Complicated has also produced these:
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