Pablo’s first work for Honda since winning the business in September last year is mesmerising – not only because it defies car ad clichés, but mostly because it features a shapeshifting white glob and a voiceover that talks about the power and the limits of dreams.

The pan-Europe work, Your Dreams Engineered, underlines Honda’s philosophy (the power of dreams) and its unconventional approach to engineering as well as introducing the new line-up of cars.

The shapeshifting matter represents Honda’s engineering dreams. It’s prodded, pulled, tested and shaped before ultimately emerging as the range of present-day Honda cars. The campaign aims to remind audiences that Honda’s innovations exist to make its customers’ lives easier, and ultimately to help make their dreams a reality.

The TVC is supported by a wider OOH and social campaign showing off individual Honda car models in the range and the dreams they enable for drivers.

It’s more than a decade since the brand has invested in more emotive storytelling. Honda head of European automotive communications, Olivia Dunn, stated, “Every Honda begins with a customer and a dream. For generations, Honda’s purpose has been to help make those dreams possible. Your Dreams Engineered is about more than showcasing cars. It’s about celebrating the genuine, human-centred approach to innovation, craftsmanship and engineering that generations of drivers have come to trust from Honda.

Director, Ryan Chun said, “What excited me most was the idea that every great thing starts out small and uncertain and I wanted to capture the joy, curiosity, and determination that goes into making something. Whether it’s a car, a film, or anything you’re driven to create, that journey feels universal. It’s a celebration of the process just as much as the final product. I love how the spirit of the film’s message became our own mantra while making it, and enjoyed every single second of it. A true collaboration.”

Credits
Client: Honda
Head of Communications: Olivia Dunn
Brand Section Manager: Kate Barrett

Creative Agency: Pablo London
Chief Creative Officer: Dan Watts
Creative Partners: Chris Bovill & John Allison
Creative Group Heads: Victoria Daltrey & Will Bingham
Creatives: Martins Millers & David Carr
Chief Executive Officer: Gareth Mercer
Managing Partner: Heather Cuss
Business Director: Knox Cassidy
Account Director: Mike Roberts
Chief Strategy Officer: Mark Sng
Strategy Director: Summer Taylor
Strategist: Liam Brazier
Executive Producer: Sasha Mantel
Assistant Producer: Jack Bass
Design Directors: Rodrigo Castellari & Mark Harrison
Director of Operations: Ben Mascari
Deputy Head of Creative Production: Demi Osman
Junior Producer: Amber Maguire
Creative Artworkers: Viren Patel, Steve Savory

Media: UM

Production Company: Magna Studios UK
Director: Ryan Chun
Chief Executive Officers: Davud Karbassioun & Marisa Clifford
Managing Director: Neil Andrews
Head of Production: Alistair Payne-James
Producers: Harri Kamalanathan & Sophie Ede
1st AD: Laura Stankevičiūtė
Director of Photography: Chuck Owens
Production Designer: Sigita Šimkūnaitė
Casting: Radioaktive
Costume Designer: Juozas Valenta

Production Service: Radioaktive.Film
Producer: Tadas Vaitmonas
Production Manager: Emil Shkulskiy

Post Production & VFX: Black Kite Studios
Executive Producers: Hazel Gibson &Tamara Mennell
Colourists: Richard Fearon & Tom Mangham
Shoot Supervisors: Jonathan Box & Ian Baxter

Editing: Shift Post
Producer: Kirsty Oldfield
Editor: Paul O’Reilly
Edit Assistant: Stanley Whitaker

Sound: 750mph
Executive Producer: Olivia Ray
Head of Production: Rachel Saxon
Sound Engineers: Sam Ashwell & Mark Hellaby

Music: The Hogan