Sometimes it IS all in the production, Grow with Quo exaggerates the style of low-budget commercials, filling a 60-second product commercial with humour – and a quirky octopus.

The commercial was conceived, created and produced by creative production company, Papaya Films, and directed by Richard Hunter. It is running on TV and online in the US. The playful, multitasking octopus is a visual metaphor for how Quo enables businesses to handle multiple conversations at once.

Papaya Films combined live action, character transformation and high-energy editing to bring the quirky creative concept to life – and delivered the campaign in just eight weeks from brief to final production 

The commercial’s fast-paced, high-energy manner reinforces the campaign’s central message – with Quo managing calls and messages in the background, businesses can focus on their work without worrying about missed connections.

Richard Huffaker, senior director of creative marketing, Quo, commented, “This marks a significant step forward for us as we expand into brand and awareness marketing. When Papaya introduced the octopus as our hero character, it immediately felt like the perfect fit – capturing Quo’s ability to handle multiple tasks at the same time.”

Wojtek Skiba, executive producer, Papaya Films added, “Working directly with the brand team at Quo was an amazing experience from the very beginning. Their brief had everything we needed to get creative and nothing that brought us down to earth. They allowed us to be as simple as necessary to clearly introduce Quo to the wider audience. From the execution point of view, we were able to lean into technology, but stayed true to film craft and put a lot of emphasis on talent performance, something you can’t fake.”

The campaign aims to to increase brand awareness and drive signups, trials and workspace creation, and builds on Quo’s continued growth following its recent rebrand from OpenPhone.