Swarovski is undergoing a revamp with New York brand agency, General Idea. There is a new logo and brand design, and a dreamlike film that establishes the brand in the world of fashion A-listers and positions it as an innovator.

Yes, the video is one of those fashion films that make mystery (as in what the hell is happening) an asset but Park Pictures director, Terence Neale, and the Swarovski products make this a fashion film worth watching and without question, impactful. It is exquisitely beautiful. The idea behind the film is the creation of the WonderLab, “a radically inclusive laboratory of creativity that invites the world to celebrate their individuality and partake in the wonder”. The film features Adwoa Aboah, Gwendoline Christie and Isla Johnston. Black Kite Studios was commissioned to create the visual effects.

The “new Swarovski” is making its debut under the leadership of creative director, Giovanna Engelbert. Included in the campaign is a series of portraits of a diverse cast of talent who break the boundaries of age, gender and race. The images were shot by Mikael Jansson.

Credits:

Client: Swarovski
Creative Director: Giovanna Engelbert
Head of Product – Marketing Collection: Maria Santillana
Art Director: Oscar Beckman

Production Company: Park Pictures
Director: Terence Neale
DOP: Darren Lew
Production Designer: Pirra Calvo
Executive Producer: Justin Pollock
Producer: Rozanne Rocha-Gray
Editor: Julian Redpath
Stylist: Bea Akerlund

Service Company: FAMILY

VFX: Black Kite Studios

Agency: General Idea
ECD: Semjon Von Doenhoff
Managing Director: Tanner Graham
Executive Producer: Ashley Scott
Art Director: Henrik Zachrisson