TBWA\Media Arts Lab (MAL) has appointed, Pedro Sattin and Sébastien Rouvière as creative directors, based in Los Angeles.

They join from DAVID New York and previously DAVID Madrid, and will report to executive creative directors, Greg Greenberg and Saulo Rocha. 

“Pedro and Seb are the best kind of creatives. Their work is driven by craft, brash, loud and gets noticed in culture. Yet they are genuine, humble and free of ego. They have jumped in headfirst at MAL and are already shaping work for Apple with their unique voices and perspectives,” Greenberg stated.

Originally from Brazil and France, respectively, Pedro and Sébastien bring a global perspective shaped by careers across Latin America, Europe and North America. As well as seven years in two DAVID agencies, their experience covers LOLA, LePub, Publicis Conseil and Wieden+Kennedy. Together, they have won more than 400 awards across nearly every major advertising show.

“Seb and I come from pretty different backgrounds, but we realized early on that we had very similar instincts and a lot of the same expectations of ourselves. That was especially true with the work: what we liked, what we didn’t, and how far something needed to go. Over time, that’s given us a real shorthand and the trust to be completely honest with each other,” Sattin commented.

The partnership between Sattin and Rouvière developed across Madrid and New York, where they built teams and created work in environments that were new to both of them. Those shared experiences helped shape the way they collaborate and approach new creative challenges.

“A big part of our partnership was built by creating things together in places that were new to both of us, first Madrid and then New York. Building teams and trying to make work that mattered in two different cultures taught us how to adapt to a new environment without losing what we believed made the work good. I think going through that together made us much better partners, and Media Arts Lab feels like a great next chapter,” Rouvière added.

“Pedro and Seb are no one-hit wonders. They’ve consistently created groundbreaking work for different brands, at different agencies and across different continents. Their unique talent and relentless hunger for great ideas make them a perfect match for helping us shape the future of the world’s most iconic brand,” Rocha stated.

Cover image l-r: Pedro Sattin & Sébastien Rouvière. Photography by Mariona Vilaros