The idea for Berlin agency, Peix Health Group’s, campaign for Bayer Vital antacid, Talcid, probably began with a giggle about the double meaning of acid trip. The agency turned that brainwave into a commercial that reinvents what pharmaceutical advertising can be. It doesn’t have to be dull.
The 90-second spot, A Trip to Acid Town, blends live action and trippy, psychedelic animation underscored by a hard-hitting music track that’s fun to watch even if it is a commercial. The spot, which takes the viewer inside the protagonist’s stomach in parallel with scenes of his daily life, was made with 1,200 hand-coloured frames.
The campaign is running across social media, digital and cinema advertising.
