Pereira O’Dell has hired Juliana Constantino, former global creative product leadat Meta, as executive creative director.

Constantino spent over eight years at Meta, her first five at Facebook and later Instagram, ultimately leading global creative product for the Instagram Creative Lab. Most notably in 2017, she led the go-to-market strategy for innovative products within Instagram, such as Reels, Stories and IGTV. She played a pivotal creative role in connecting brands with Creators, generating ideas and content to introduce the new platform tools for the first time. 

Constantino joins Pereira O’Dell’s existing creative leadership team – chief creative officer, Rob Lambrechts; co-executive creative director, Jason Apaliksi; and co-founder & creative chairman, PJ Pereira to oversee creative nationally. Earlier this year, Pereira O’Dell announced a reorganisational shift from a bi-coastal to national model.

Co-founder, PJ Pereira, commented, “Juliana and I worked together a long time ago, and she may have been the only creative to ever out-geek me. She strengthens our ability to connect data and creativity, and foster a stronger connection with Maker Culture. In today’s world, understanding this is vital to understanding how people consume information and entertainment.”

“We’re in the business of bringing big ambitions to life – for our brand partners and for ourselves. With Juliana’s background, we couldn’t choose a more perfect person to lead us into the next chapter of Pereira O’Dell,” added co-founder, Andrew O’Dell.

Constantino also shares big ambitions for her role, especially in terms of Pereira O’Dell is experimenting with AI. “In this transformative era, the popularisation of AI and other emerging technologies is revolutionizing creativity. Processes like prototyping and execution are becoming easier, freeing up space for our ideas to soar. We are witnessing the emergence of a new level of creativity unlocked by technology. Or the other way around. And we want to be in the driver’s seat.”

Pereira O’Dell’s current client roster includes MINI USA, Adobe, the Ad Council, Zelle, IHOP and Yellow Tail Wine. Constantino will work across all brands, nationally.