The Christmas tear-jerkers have begun and we may already have the Christmas ad of the year, Boldspace’s Let Love Last for The Perfume Shop.

It’s an every-family Christmas scene – getting the decorations up. But when one son asks, “Where are the Christmas lights?”, mum answers distractedly, “I’m not sure, love. Dad used to do that.” The emotional triggers escalate from there.

Director Chris Fowles has used the soft black-and-white that has defined The Perfume Shop’s look since it launched the platform, The Power of Perfume, with Boldspace earlier this year, The platform positions perfume as a force that can change moods, trigger memories, build confidence and express individuality.

The campaign will cover film, social, digital and stores.

Meanwhile American Haiku’s two-minute Christmas film, You & Me, for Tiffany & Co. is a “cry if you have to” mother-and-daughter story. It launches the global campaign, Love is a Gift, built around the idea that Tiffany doesn’t just sell the gift – it creates objects that become part of the memories people carry with them.

“Starring new House ambassador, Amanda Seyfried, our holiday 2026 campaign film, You & Me, celebrates the memories and traditions that bring us together across generations,” stated Andrea Davey, chief marketing officer, Tiffany & Co. “Moving between past and present, the film reflects the enduring place Tiffany & Co. holds in life’s most meaningful moments and the stories we carry forward.”

At its emotional core, the film is about a daughter seeing her mother as a woman in her own right for the first time.

“As kids, there are these rare moments when we get to enter our parents’ world – to see the places they go, the things they care about and the life they have beyond being our parent,” added Ben Muckensturm, creative director, American Haiku. “We wanted to capture that feeling from both sides: the excitement of discovering that world as a child, and the joy of sharing it as a parent. Amanda brought such a natural warmth to the relationship, both on and off camera, which made the mother-daughter connection feel so genuine.”

Director, Derek Cianfrance, underscores the film’s cinematic approach. Its 1990s setting warms hearts with a pre-digital New York while speaking to parents who experienced the decade as children themselves, while mirroring the campaign’s larger theme of one generation passing something meaningful to another. That idea carries through the music, a reimagining of The Wannadies’ 1994 You and Me Song.

The film will run globally across cinema, social (paid and organic), DOOH, site and owned channels.