Google wants you to know that mobile matters in business. It has made a commitment to improving things at its end and is letting businesses know it can help them up their game.
Creative agency, Phantom, and Hoi Polloi director, Dan Castella, are delivering Google’s message – with a montage of life’s most frustrating – most relatable – customer moments.
If you think everyday life and humour are not rich resources for effective advertising, this ad should change your mind.
If this ad doesn’t make business owners stop and think about their mobile presence, what on earth will?