Photoplay director, Husein Alicajic, is one of six directors to be nominated at the Australian Director’s Guild (ADG) awards for outstanding Australian directors.
He is nominated in the Best Direction of Commercial Content category for the third year in a row, this year for Continental’s Synchronicity.
Alicajic directed the global spot for 303MullenLowe Sydney to highlight Contintental products’ connection to nature and the company’s connection to its farmers. Its interweaving of extreme close-ups and aerial views, images of nature and human moments are all filmed with Alicajic keen sense of design and brilliant use of VFX. It’s beautiful to watch.
The winner will be announced in May.
Alicajic commented, “It’s a special thing to belong to a community of storytellers and it’s especially good when those people respond well to your work. You don’t always get to compare notes with your peers, so I consider a nod from the ADG to be a great honour.”
This year’s acknowledgement follows these from the ADG:
Photoplay’s Husein Alicajic: It’s a pretty special club to be part of
Alicajic’s work has also been applauded at Cannes, Clio, Ciclope, New York Festivals, PROMAX BDA and AWARD.
His work includes the Australian Unity spot, Your Body:
The Taubman’s commercial, Let’s Go Paint:
And the exquisite piece, Be Transformed, for the Sydney Dance Company:
He has recently become the director for a true crime Australian feature film based on the life of boxer Dean Waters, and is developing a country and western biopic feature film in The States.
View Husein Alicajic’s reel here








