Photoplay’s Matthieu Mantovani creates a car-ful of a family’s daughter, Laura, to highlight Hyundai’s largest and most spacious SUV ever, the Palisade. The subtle visual trickery gives the young girl various personalities to illustrate the car’s Palisade’s capacity to cater to the many different moods and moments of one’s life as well as the space and the tech to accommodate an entire family.
Matthieu Mantovani has achieved the difficult task of mastering all film genres – from fashion films to heist films; holiday feel-good-comedies to suspenseful dramas. He has, though, won most awards for his beautifully crafted car advertising, notably for VW and Mercedes.
The French director joined Photoplay in 2019 and, as a bonus, speaks English, Italian, French, Spanish or German. He has also directed commercials for Peugeot and Audi, as well as Allianz and Italian online fashion retailer, YOOX. Mantovani has worked with top global creative agencies such as BETC, Jung Von Matt, Euro RSCG, Palm Havas and Ogilvy.
Mantovani also directed the acclaimed campaign for Longines’ watches featuring Kate Winslet; Bollywood actress, Aishwarya Rai Bachchan; and Asian film star, Chi Ling Lin; along with short film, Broadway, which screened at the New York Museum of Modern Art.
Credits:
Production Company: Photoplay
Director: Matthieu Mantovani
Executive Producers: Oliver Lawrance & Emma Thompson
DOP: Aaron McLisky
Production Designer :Jeremy Fuller
Casting: Stevie Ray @ McGregor Casting
Post Production: ARC Edit
Editor: Phoebe Taylor
Grade: Fergus Rotherham
VFX: Viv Baker
Agency: Innocean Australia
Executive Creative Director: Wez Hawes
Senior Integrated Producer: Warrick Nicholson
Senior Producer: Tamara Kennon
Senior Art Director: Pamela Parrelli
Copywriter: Laura Parker
Creative Directors: Damon Porter & David Varney
Senior Account Manager: Eloise De Pomeroy
Senior Account Directors: Sarah Gardan & Vincent Pled
Head of Account Management: Ian Hartley
