It’s too early for The Grinch to make his annual appearance but Breaking Bad and Malcolm in the Middle star, Bryan Cranston, is already stealing his thunder. And Ocean Spray is already fuelling holiday magic, with its campaign Just Add Cran, Beware of Cranpus, by creative production agency, Piggyback.
Cranston plays Cranpus, the cranberry hoarder based on Krampus, a horned half-goat, half-demon mythical figure, the dark counterpart to Saint Nicholas, who punishes naughty children in European folklore. In folklore, Krampus beats naughty children with birch switches, stuffs them in a sack, or takes them to his lair. In Ocean Spray’s campaign, Cranpus simply grabs and hoards cranberry products but ruins holiday celebrations for everybody in the process.
The humorous campaign expands Ocean Spray’s Just Add Cran platform and is the brand’s biggest marketing push of the year, highlighting the essential role cranberries play during the holidays. It is running across streaming TV, social and digital platforms.
