All is not well at the North Pole. A Netflix-style documentary by agency, Pol, and bacon director, Kasper Häggström, explores the problem. It’s Rudolph. He was made Head of Transportation and it went to his head. He became a celebratory and got lost in the trappings of fame. Santa needs nine reindeer to pull his sleigh. Right now, he has only eight.
But Norwegians need not fear. No matter what happens this year in the North Pole, Posten is fully prepared for the holiday season, as always.
What a brilliant story and a wonderful campaignfor Posten. But, in its sixth year of captivatingly different, warm and humorous Christmas campaigns, Norwegians could hardly expect less.
“Every year, we search for a compelling story, and for the sixth time, Posten presents a unique perspective on Christmas. Whether it’s a portrayal of Santa as gay, a satirical take on Trump, or even hinting that Jesus was actually the postman’s child, we embrace humour and the holiday spirit. This year is no exception,” stated Monica Solberg, director of marketing at Posten Bring Group.
“This time, we wanted to shift the focus away from Santa and onto those who share our job of delivering gifts. While we won’t interfere with the North Pole’s operations, we are proud to show that Posten has delivered faithfully every Christmas since 1647 – no matter how things are going up North,” added Hege Barbara Aarhus, campaign manager at Posten.
“As the world has felt dark for so long, we believe the best gift Posten can give is a touch of holiday laughter. Our satirical documentary, Reinfall, provides a playful look at the celebrity life of Santa’s head reindeer,” noted Pia Emilie Lystad and Thea Heber Bjørndal Iversen, the creatives behind this year’s holiday campaign. “The production was a lot of fun. We dove deep into every detail, even using cameras from different eras for the archival footage. Bacon’s team has been fantastic to work with.”
The hero commercial and cutdowns are running on TV and in cinemas from Monday, November 18, until Christmas.
Credits:
Client: The Norwegian Postal Service
Campaign Manager: Hege Barbara Aarhus
Creative Agency: POL
Copywriter: Thea Heber Bjørndal Iversen
Art Director: Pia Emilie Lystad
Planner: Simon Karlsson
Project Manager: Kristin E.B. Scheele
Advisor: Marius Eriksen
Designer: Benjamin Rodgers
Design & Motion: Ole Jacob Bøe Skattum
Production Company: Bacon Production
Executive Producer: Magne Lyngner
Producer: Øystein Dyb
Director: Kasper Häggström
Cinematographer: Benjamin Loeb
Editor: Patrick Larsgaard
Production Manager: Sebastian Andrés Knutsen
Costume Design: Nell Knudsen
Production Designer: Astrid Maria Sætren
Reindeer Antlers: Ida Astero Welle, Morten Jacobsen, Regine Gamlem, Nell Knudsen
Casting: Stella Casting
Locations provided by: FTE Locations
VFX Supervisor: Ola Jacob Nestande
Grade: Julien Alary @ TMLS
Sound Design: Andreas W. Martinsen
Sound Assistant: Benjamin Nerheim
Music: Andreas W. Martinsen & Benjamin Nerheim
