POL & Posten Norge: Virgin birth or this fabulous story?

Practising Christians believe in the Virgin Mary’s immaculate conception. The rest of us wonder.

But the Posten Norge, the Norwegian postal service, notes that in the Norwegian translation of the Christmas Gospel from 1930 the decree from Emperor Augustus that ordered everyone to register in their home town was sent by courier.

So Posten Norge’s agency, Pol, has imagined an alternative story about Jesus’ parentage. One that also reminds Norwegians about Posten Norge’s role in Christmas 2019. The spot is guaranteed to get people talking. That’s no mean feat for an ad with all the competition at this time of year.

Credits:

Agency: POL
Copywriters: Rikke Sofie Jacobsen & Petter Bryde
Art Directors: Sara Marie Hoedneboe & Anette Bellika Finnanger
Account Director: Marius Eriksen
Account Manager: Kristin E.B. Scheele
Designer: Thomas Eklo Skaara

Production Company: Einar Film

Director: Filip Nilsson
Producers: Henriette Loeberg Carlsen & Krister Svensli
Photographer: Niklas Johansson
Set Design: Lina Nordqvist
Editor: Peter Brandt