Christmas stories can be so “sweet”. Christmas stories by Pol for Posten (The Norwegian Postal Service) don’t conform to the formula. They’re ferociously wonderful – funny and provocative. There was Santa’s Twitter tantrum last year to make Christmas great again and there was a questioning of the virgin birth the year before.

This year, Pol notes that “It has been a dark year for everyone – A global pandemic, code red for our planet, refugee crisis and more. Perhaps what we need this year is a warm and heartfelt love story? A celebration of the fact that we can love whoever we want in Norway, despite everything bad that happens around the world. Because next year, on the 17th of June 2022, it is fifty years since the law that prohibited same sex relations was abolished from the Norwegian law.” Fifty years of Norwegians being able to love whomever they want.

Posten doesn’t judge anyone for who they are. So this year’s Christmas ad is all about love. About It’s When Harry met Santa, created by Pol and produced by B-Reel Films.

“It is so nice to see that we have created a new tradition at Posten, looking into Christmas institutions and folklore from different perspectives, with a grand Christmas Ad every year. And what better way to follow up last year’s angry Santa with pure love this year,” stated Monica Solberg, marketing director at Posten. 

Credits:

Client: Posten (The Norwegian Postal Service)
Marketing Director: Monica Solberg

Agency: POL
Copywriter: Rikke Sofie Jacobsen
Art Director: Pia Emilie Lystad 
Account Director: Marius Eriksen 
Account Manager: Kristin E.B. Scheele 
Design – Motion: Ole Jacob Bøe Skattum

Film Production:  B-Reel Films 
Director: Sacarias Kiusalaas
Producer: Anisa Dzindo
DOP: Tim Lorentzén
Executive Producer: Rikard Åström
Editor: Nils Andersson

Sound: Calle Budde Roos @ PONYTAIL
Grade: Oskar Larsson @ TINT
VFX: HAYMAKERFX
Online: Evelina Åström @ TINT
Music: Stockholm Music Gymnasium Youth Choir 22