Photography brand Polaroid is encouraging the public to reconsider using their phones in its latest outdoor campaign.
The global work shows images taken using the brand’s Flip camera alongside copy such as: “Real stories. Not stories & reels.” And: “No one on their deathbed ever said: I wish I’d spent more time on my phone.”
Polaroid is also creating a series of “phone-free walking tours” in Paris, Tokyo and London. Attendees will be asked to put away their phones and spend an hour using the Flip camera. At the end people can print one of their images as a postcard.
Polaroid is fighting for a comeback and it is using the movement away from digital to help. The Polaroid is going head-to-head with camera phones as “the ultimate instant camera for an analogue life”, with a new high-tech camera, Flip, and messages such as, “Real stories. Not stories & reels,” and, “No one on their deathbed ever said: I wish I’d spent more time on my phone,” in an in-house global OOH campaign. Not to mention an 80 year history of making cameras.
The camera takes high-quality shots at the click of a button with sonar autofocusing, a hyperfocal 4-lens system and Polaroid’s most powerful flash and scene analysis (warning you when your shots are over or underexposed).
“Polaroid reignites real-life experiences and the Flip and invites you to step away from screens to capture unfiltered moments—lived, not lost in algorithms,” the brand stated.
The brand is also creating a series of “phone-free walking tours” in Paris, Tokyo and London. Those who join will be asked to put away their phones and spend an hour using the Flip camera. At the end they can print one of their images as a postcard.
Credits
Creative & Production: Polaroid Creative Studio
Creative Director: Patricia Varella
Copywriters: Fraser Nelson, Rowan Hudson & Katie Clarke
Art Directors: Maria Giulia Giorgiani & Mica Moran
Brand Strategist: Dovile Banyte
Brand Manager: Robert Schreuders
Graphic Design: Ryan Esquivel & Marzia Tolomei
DTP: Alvaro Almeida
Head of Production: Lauren Kilby
Producers: Alessia Abbamonte & Alex Cock
Art Buyer: Jessica López
Senior In-House Photographer: Harriet Browse
Images: Marina Mónaco, María Moldes, Isadora Kosofsky, Iris Muñoz & Daichi Nagai
Handwriting: Thomas Lelu
Image Editing: Loupe
Polaroid Media Team: Mara Popica, Benoit Carmet & Igor Zadorozhnyy
Out Of Home Partner: Billups
Digital Media Agency: Brainlabs
Leave A Reply