You would think that the Boomerang Awards would be Australian. They’re not. They’re the top awards in the Philippines for creativity and effectiveness. And Leo Burnett Group Manila has won Agency of the Year, as well as Best of Show for McClassroom for McDonald’s (with three Gold Awards), helping McDonald’s to become Advertiser of the Year.
Leo Burnett wasn’t the only Publicis Groupe. In all, Publicis Groupe won 3 Special Awards, 3 Golds, 3 Silvers and 6 Bronzes for work for its clients McDonald’s, Lazada, Wyeth Promil Gold and Procter & Gamble.
Ken Lingan, Publicis Groupe Philippines chief executive officer, commented, “I am proud of the depth of our talents across the Groupe. And when we harness our multi-disciplinary skills to create campaigns for our clients, the synergy is evident. The multiple creative and effectiveness awards in Boomerangs are a testament to that. The drive for excellence is embedded in our long-established brands like Leo Burnett and Publicis JimenezBasic as well as our new agencies Digitas and Prodigious, both born in the pandemic year of 2020. With our collective strength, our Power of One, we are striving to help our clients win in the platform world.”
Here is the Publicis Groupe Boomerang Awards haul:
Special Awards
- Agency of the Year – Leo Burnett Group Manila
- Best of Show – McDonald’s Classroom
- Advertiser of the Year – McDonald’s Philippines
Gold
- Tech Innovation: Pivot Innovation of the Year – McDonald’s McClassroom (Leo Burnett Group Manila)
- Effectiveness: Small Budget Campaign – McDonald’s McClassroom (Leo Burnett Group Manila)
- Effectiveness: Awareness and Engagement – McDonald’s McClassroom (Leo Burnett Group Manila)
Silver
- Tech Innovation: Data – Lazada Lazada’s Hit Jingle (Publicis JimenezBasic)
- Effectiveness: Conversion – Wyeth The Think Fast Sale (Digitas x PJB)
- Campaign and Service for Good – P&G A Frontliner’s Sacrifice (Leo Burnett x Prodigious)
Bronze
- Tech Innovation: Omnichannel – McDonald’s Fryday (Leo Burnett Group Manila)
- Effectiveness: Digital Activation – Wyeth The Think Fast Sale (Digitas x PJB)
- Effectiveness: Music-Based Campaign – Lazada Lazada’s Hit Jingle (Publicis JimenezBasic)
- Effectiveness: Small Budget Campaign – Wyeth The Think Fast Sale (Digitas x PJB)
- Effectiveness: Brand Lift – McDonald’s McDeliverback (Leo Burnett Group Manila)
- Effectiveness: Reputation Management – P&G A Frontliner’s Sacrifice (Leo Burnett x Prodigious)
