The Christmas (or holiday in the US) ads have begun. Publicis Groupe agencies, Fallon, Leo Burnett New York, the community, Contender, and Digitas, have added to Walmart’s Who Knew? platform with a Dr. Seuss-inspired fantasy.
WhoKnewVille reimagines How the Grinch Stole Christmas’ whimsical Whoville, through a collaboration with Dr. Seuss Enterprises, with the pressures of holiday preparations taking on the buzzkill role as they do in real life, and Walmart playing the saviour after being discovered by – yes, Cindy Lou returns.
The launch commercial, that went to air during Saturday Night Football on October 25, will become one of 50 pieces of content that will mirror real life holiday prep from gift searches to Black Friday deals to last-minute shopping, across YouTube, social media, ecommerce and influencer partnerships.
Leave A Reply