Yes, social distancing is uncomfortable. It’s not the happiest situation we’re in. That’s why this fun little spot from Heineken and Publicis Italy stands out. It gives you something to smile about in the “new normal” of distance hugging and dosey does in doorways. It’s a friendly reminder to behave responsibly housed in a celebration of the reopening of bars. The warning, contained within the warmest story possible is to “socialise responsibly to keep bars open”.

Credits

Creative Agency: Publicis Italy

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Directosr: Eoin Sherry & Sandra Bold

Creative Supervisor: Marie Poumeyrol

Copywriter: Alex Sinmaleza

Copywriter: Margherita Teodori

Art Director: Thomas Aito

Global Strategy Director: James Moore

Senior Strategic Planner: Rafael Trevisan

Head TV Production: Francesca Zazzera

TV Producer: Sanam Bartoletti

Global Client Service Director: Eleni Charakleia

Account Supervisors: Gonzalo Gutierrez & Jan Wojtkowski

Post Producer: Sabrina Sanfratello

Production Company: MJZ

Director: Nicolai Fuglsig

DOP: Ruben Impens

Executive Producer. Helen Kenny

Producer Tim Wild

Editors: Fabrizio Rossetti & Fabrizio Squeo

Post Production Company: MPC

Colourist: Jean Clement Souret

VFX Supervisor: Kamen Markov

Executive Producer: Dafydd Upsdell

Post Producer: Amie Kingsnorth

Music Supervision: Michael Bertoldini @ Sizzer

Client: Heineken

Senior Director Global Heineken Brand: Bram Westenbrink

Global Integrated Communication & CMI Manager: Daniela Iebba

Global Communication Manager Heineken Brand team: Jose Antonio Casillas

Credits

Creative Agency: Publicis Italy

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Mihnea Gheorghiu

Global Creative Directosr: Eoin Sherry & Sandra Bold

Creative Supervisor: Marie Poumeyrol

Copywriter: Alex Sinmaleza

Copywriter: Margherita Teodori

Art Director: Thomas Aito

Global Strategy Director: James Moore

Senior Strategic Planner: Rafael Trevisan

Head TV Production: Francesca Zazzera

TV Producer: Sanam Bartoletti

Global Client Service Director: Eleni Charakleia

Account Supervisors: Gonzalo Gutierrez & Jan Wojtkowski

Post Producer: Sabrina Sanfratello

Production Company: MJZ

Director: Nicolai Fuglsig

DOP: Ruben Impens

Executive Producer. Helen Kenny

Producer Tim Wild

Editors: Fabrizio Rossetti & Fabrizio Squeo

Post Production Company: MPC

Colourist: Jean Clement Souret

VFX Supervisor: Kamen Markov

Executive Producer: Dafydd Upsdell

Post Producer: Amie Kingsnorth

Music Supervision: Michael Bertoldini @ Sizzer

HEINEKEN

Senior Director Global Heineken Brand: Bram Westenbrink

Global Integrated Communication & CMI Manager: Daniela Iebba

Global Communication Manager Heineken Brand team: Jose Antonio Casillas