There’s a whole new kind of social etiquette and Heineken has nominated itself as house party monitor – or problem solver. Either way, it’s a clever device to make Heineken the party drink for everyone (men and women). The commercial by Publicis Italy warns people, “If you have drinks together, keep them apart”.

It does so with Heineken charm.

The campaign is running online in 60-, 30- and 15-second versions.
Credits

Client: Heineken
Director Global Heineken Communication & Innovation Global Commerce: Els Dijkhuizen
Communication Manager Heineken Global Commerce Obabiyi Fagade
Heineken Trade Marketing Manager Europe Tatiana Fedotova
Senior Brand Design Manager Caroline van Hoff

Agency: Publicis Italy
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Mihnea Gheorghiu
Global Creative Directors: Eoin Sherry & Sandra Bold
Creative Supervisor: Marie Poumeyrol
Copywriter: Pamela Bianda
Art Director: Marina Perta
Junior Art Director: Luca Villa

Global Strategy Director: James Moore
Head TV Production: Francesca Zazzera
TV Producer: Sanam Bartoletti 
Post Producer: Sabrina Sanfratello
Global Client Service Director: Eleni Charakleia
Group Account Director: Elianne Vermeulen
Account Director: Francesca Baldrighi
Account Supervisor: Jan Wojtkowski